Dhaka’s Chows restaurant was a buzz on May 16, with the highly anticipated showcase of Urban Truth’s trendy Spring/Summer 2018 Collection. Additionally, they also unveiled the beta version of their online shopping site, www.urban-truth.com.

Urban Truth, is a Pride group venture, an inclusive hip clothing brand catering to the youth. They launched their first flagship store in 2010 and haven’t stopped smashing ever since. They are always bringing the latest looks for the fashionably savvy. Urban Truth recognizes individuality and makes fashion fun for both men and women.

We were welcomed by a lovely host, refreshing drinks and bite-size delicious delights. The décor was tropical, youthful and colourful, fitting to an ideal summer setting. The live DJ and the host of the evening, Instagram favourite Moody Vintage was definitely hyping things up. The beach theme photobooth was popular throughout the evening and frequented by well-known internet sensations such as Raba Khan, Aneeka Bushra, Salman Muqtadir etc.

The collection features versatile pieces for both daytime and evening events. The palette before us encompassed every hue on the colour wheel, from bright yellow to crimson red. A variety of stylish products were on display, ranging from jumpsuits, striped palazzos, floral printed bomber jackets and off-shoulder tops. The chic men’s collection showcased comfortable cotton blend t-shirts and cool printed shirts to keep one relaxed for the scorching heat. Moreover, their edgy and glamorous collection of accessories consisted of colourful statement bags, earrings and sunglasses.


Urban Truth has all the summer essentials you need for the season to look your absolute best. Be sure to visit the easy-to-navigate website for a thrilling shopping experience.


Marshuka is a fashion enthusiast who is obsessed with following fashionistas on Instagram. She loves travelling and fancies exotic food.