Weaving Sustainability


Eco-conscious and sustainable living is becoming a top priority day by day, not only for consumers or buyers but also for brands in various industries. After all, keeping one’s environment clean and safe is the first move towards keeping oneself healthy and well. And one area brands are capitalising to promote their initiatives for boosting healthy and eco-conscious living is clothing and fashion. In the vibrant world of fashion, ensuring eco friendliness is not just a trend but a tool for brands to weave sustainability into their fabric, transforming their products into statements of environmental stewardship.

In the vibrant world of fashion, ensuring eco-friendliness is not just a trend but a tool for brands to weave sustainability into their fabric, transforming their products into statements of environmental stewardship.

Kaaruj, a brand known for its devotion to empowering local artisans and providing eco-friendly products, is advocating a vibrant movement towards sustainability. The brand recently celebrated the grand opening of its first-ever exclusive store in Dhanmondi, Dhaka, marking a noteworthy milestone. On Saturday, November 4, 2023, a glittering inauguration ceremony was held at Dhanmondi to commemorate this historic occasion.

The Managing Director and Proprietor of Kaaruj, Ms. Zenia Nuzhat graced the occasion, demonstrating the brand’s steadfast and continued dedication to supporting and promoting regional handicrafts and sustainable living. Prominent bloggers, influencers, devoted clients, and the whole Kaaruj team came together to commemorate this momentous event. The name Kaaruj is synonymous with environmentally friendly and beautiful home décor items. Their range of products to amplify your home’s charm include table mats, tissue box covers, napkins, trays, trivet sets, stools, rugs, cushions covers, table lamps, bed covers, floor cushions, and other home decorating materials. But what’s new is their dedicated fashion section, ‘Kaaruj In Style’ where they are extending their sustainability offers to a whole new market. Thus, this exclusive Dhanmondi outlet adds a whole new level to the brand and strengthens Kaaruj’s standing as a one-stop shop for eco-conscious living and fashion enthusiasts.

The excitement for the sustainability enthusiasts does not end here! Kaaruj is offering a huge 15% flat discount on everything at the outlet until November 15, 2023, in celebration of this historic launch. Customers have the ideal chance to discover the allure of handcrafted, environmentally friendly products at an unbeatable price with this limited-time offer.

The opening of Kaaruj’s Dhanmondi store is a major step toward the company’s goal of promoting ethical consumer choices and helping regional artisans. Established with the values of sustainability, style, and empowerment, Kaaruj is a brand that embodies a way of life rather than just a line of goods. Visit their exclusive Dhanmondi store to discover sustainable fashion and lifestyle that personifies a green revolution at a whole new level.

Photographs: Courtesy of Kaaruj Bangladesh

Visit their new outlet at: 27 Shaptak Square, Shop L03/13, 2nd Floor (level 3), Road No. 27, Dhanmondi, Dhaka 1207.

Website: https://kaaruj.com/