Awesome is for Everyone

Samsung Bangladesh launched the ‘Awesome Booth’ campaign to enable talented creators across the country showcase their talent

After a decade of rapid socio-economic development and successful digitalisation, Bangladesh now has a thriving young population of creative individuals who have the opportunity to express themselves in their own unique way. As digital natives, these Gen Zs and millennials are adept at using the power of technology and social platforms to create content and cater it to a global audience.




The gainful synergy of digital platforms and young creativity have catalysed a content revolution and much of it has been possible due to the proliferation of smartphones. They have democratised content creation and publication in the modern world. In the 21st century, smartphones are not just mediums of expression, but a tool to enhance opportunity and provide upward social mobility for millions of youth across Bangladesh. Therefore, it is essential to ensure that they have the opportunity to make optimal use of the technology. Bangladesh’s leading smartphone manufacturer and one of the most trusted brands, Samsung has set out to do exactly that.


Samsung Bangladesh recently launched their ‘Awesome Booth’ campaign in three of the most happening locations in Dhaka, enabling talented content creators to let their imaginations roam free with their digital content. The campaign involved placing a uniquely designed A-shaped booth equipped with LED screens displaying stunning graphics and visual integrations – an entity that facilitated creating interesting and attractive content against its vibrant backdrop. The booths were set up for 2 days straight in each of the three locations which were Rabindra Sarabar, Hatirjheel and Chef’s Table Courtside.

Visitors at the Awesome Booths also had the opportunity to compete in a dance-challenge, and the ones to successfully complete the challenge enjoyed a reward of a BDT 500 cashback coupon. An additional online contest had also been available for those who visit the Awesome booth and upload that dance-challenge compilation video on Facebook. By participating in the dance-challenge video, the three best content creators stand a chance to win exciting prizes like Samsung Galaxy A52s 5G, Galaxy Buds Plus and SmartTag. Each installation of the Awesome Booth had a Photobooth as well as a kiosk displaying the Samsung Galaxy A52s 5G handsets to allow the visitors hands-on experience of the device.
The campaign is a continuation of the amazing work Samsung has been doing to encourage and empower Bangladesh’s youth to showcase their talents through the use of technology. Over the years, the company has been releasing smartphones that facilitate professional content production. From the high end Galaxy S22 Ultra 5G to the latest Galaxy A52s 5G, Samsung phones have redefined the concept of smartphone content production. At the start of the new decade, the company is creating new spaces for youth across the world that will unleash a new era of learning and creativity.
According to Samsung, this campaign is just the beginning of something huge. With so many innovative content creators in the country, the time is ripe to create a platform where all of them can come together and showcase their work to the entire world. Fear not because Samsung is gearing up to provide exactly that to cater to all the talent that our nation has to offer. So, if you want to know what it is they’re exactly up to, keep your eyes open and ears peeled!


Models: Nikki, Tanzim
Device: Samsung Galaxy A52s 5G
Wardrobe: Rise, Dhakay London
Photographer: Rony Rezaul
Makeup : Aura Beauty Lounge