A Bicycle Wonderland

People’s growing passion for leading healthier lifestyles has seen the rise pf popularity of bicycles exponentially over the past couple of years. Granted, it has always been prevalent in rural areas, but given how Dhaka’s traffic is getting worse each day, it comes as no surprise that more people are opting for bicycles as their preferred mode of commuting. However, catering to the needs of the urban market can be much trickier since its taste greatly relies on the international scene. It is where CycleLife steps in to bridge the gap. Since 2012, it has been the bedrock on which Dhaka’s ever-expanding cycling communities have been built on, and ensuring quality and reliability have enabled CycleLife Exclusive become the number one retail destination for bicycles in Bangladesh. Concurrently, CycleLife Exclusive is its flagship showroom.

Photographs by Eivan Sardar

Located at Gulshan, the store has transformed the retail experience of bicycle shopping. Ample amount of space at the entry makes a pleasant first impression, and the corners are large enough for comfortable browsing. The factor which immediately sets it apart from other retailers is the aesthetic presentation of the sheer variety of products it offers.
From basic road bikes to off-road mountain bikes, it has something for every type of bike enthusiasts. They also have an exclusive collection of BMX and Mountain bikes which is a rarity in Bangladesh. They are the only authorised dealer of English bicycle brands Saracen and Riddick whose price ranges from BDT 19,000 to BDT 100,000.
CycleLife Exclusive is the ultimate destination to purchase Veloce bicycles, the most exclusive bicycle brand in Bangladesh. Both CycleLife and Veloce are owned by the same parent company, Meghna Group. Veloce bicycles are entirely manufactured according to the European standard. They have been designed with aluminium bodies meaning they are light enough to not wear the rider down with their weight but also robust and durable enough to last for years. The brand has an exciting lineup of Mountain bikes, off-road bikes, hybrids and children’s bikes that range from BDT 13,500-32,000 and comes with warranty and two months free servicing.

CYCLELIFE EXCLUSIVE IS THE ULTIMATE DESTINATION TO PURCHASE VELOCE BICYCLES, THE MOST EXCLUSIVE BICYCLE BRAND IN BANGLADESH. BOTH CYCLELIFE AND VELOCE ARE OWNED BY THE SAME PARENT COMPANY, MEGHNA GROUP. VELOCE BICYCLES ARE ENTIRELY MANUFACTURED ACCORDING TO THE EUROPEAN STANDARD.

Another proprietary bicycle brand of MG, 71 is also available at CycleLife stores across the country. 71 bicycles are targeted towards the mass market with the price starting from Tk 7,000 to Tk 18,000.
As we mentioned earlier, CycleLife Exclusive has been the bedrock on which various cycling communities have thrived. It is not only a result of their products but also because they provide one-stop service which takes care of all kinds of repairing and servicing. Not only that, EMI facilities of 12 months with zero per cent interest rates apply to any and every transaction with SCB and American Express cards. The cycling community is still in its developing stage, but CycleLife Exclusive has laid all the necessary foundations for aspiring cyclists to fuel their passions.

CycleLife Exclusive

H.No, 222, 1st Floor, Bir Uttam Mir Shawkat Sarak, Dhaka 1208