On 7 March 2024, the Aloki Convention Center, located at 211 Tejgaon Link Road, became the venue for the unveiling of Sonia Musa’s Eid-al-Fitr Collection, adding an extra layer of splendour to the city’s fashion scene. The collection debuted through a runway showcase featuring renowned models, exuding elegance and setting a festive ambiance for the upcoming Eid festivities.
Presented with meticulous choreography, each ensemble from the collection, crafted in the designer’s studio and atelier, took center stage. Showcasing a blend of soft pastel hues for daywear and vibrant tones for evening celebrations, the collection boasted hand-painted dresses, lehengas, and sarees.
Sonia Musa’s creations epitomise craftsmanship, with every garment reflecting intricate detailing, from fabric textures to hand-painted and embroidered designs. This meticulous attention to detail not only underscores the designer’s commitment to quality but also her dedication to preserving and promoting traditional art forms within contemporary fashion.
Since launching in 2018, Sonia Musa Dhaka has quickly established itself as a leading name in Bangladesh’s luxury fashion industry. Known for its unique approach to blending traditional culture with contemporary styles, the brand has made a significant mark on both local and international fashion scenes.
Sonia Musa Dhaka’s collections stand out for their integration of rich cultural heritage with modern design elements, creating a distinctive line of luxury wear that caters to today’s fashion-conscious individuals. Following the runway show, the Eid-ul-Fitr collection is available for viewing and purchase at the Sonia Musa Dhaka flagship store in Banani DOHS from 9 to 14 March 2024.
The event was made possible with the support of various partners, including Avari for strategy and communications, Azra Mahmood Talent Club for fashion choreography and styling, and Checkmate events along with Rony Sharafat for event coverage.
Partnerships with Prive by Nahila Hedayet as the beauty partner and Kashfiaa-Jewelry Designer for jewellery added to the event’s success, along with Market Access Providers Ltd. for event management and décor, and Dameer for producing the runway track. The Aloki Convention Center was the venue partner, providing the perfect backdrop for the showcase.