SHOP TILL YOU DROP!

Daraz Fashion Week teasing period allowed fashion enthusiasts to shop from their favourite brands with a delivery charge of BDT 9 only.

Headscarf, black polo neck, ballet flats, and oversize button-downs- Audrey Hepburn’s outfits, both on and off-screen, are completely timeless and symbolic. The combination of her personality and effortless fashion sense made her a popular fashion icon in the latter half of the 20th century. People love and tend to follow her style even today. Much like Hepburn, throughout history, fashion icons continue to have a profound effect on people and their altering lifestyles.

Fashion has always been a medium of communication without words. Perhaps the most exciting aspect of fashion is how it changes over time and never remains dormant. The 21st century fashion industry dominates the world where trends in fashion unify people and give them the power to express themselves. Today, styles from all the previous decades are recyclable. Although the factors such as color preference and accessories vary from one person to another, fashion itself is timeless.

Fashion influences not only what we wear, but everything we do, say, and even think. Be it the Met Gala, award functions, the Academy Awards, or our love for style icons, fashion has the ability to change and shape our lives with every piece of clothing we purchase and buy.

In the last couple of years, digital innovation, globalization, and changes in consumers’ habits have catapulted the fashion industry towards e-commerce. The arrival of the COVID-19 pandemic further caused a major shift from brick-and-mortar fashion outlets to online stores, resulting in a substantial rise in purchases made via e-commerce websites.

Despite the crisis, online fashion and lifestyle retailers worldwide have increased, including Bangladesh. Now, more than ever, people are using online retailers for purchasing fashion-related products. Whether it is personalized items, scrolling through a simple interface, or an easy and effective filter system, consumers are influenced by the convenience that leads them to prefer the digital experience.

Given the standout performance of digital channels in the current environment, fashionistas are getting the opportunity to adapt to fashion trends and connect with their idols with the aid of several online shopping portals. Daraz Bangladesh is one such example of a platform where fashion enthusiasts can purchase their desired products in a hassle-free and cost-effective manner.

In order to fulfill the consumers’ fashion requirements, Daraz, the country’s largest online marketplace hosted the Daraz Fashion Week teasing period between October 1, 2021 to October 6, 2021. Fashion devotees used this exciting opportunity to shop from their favorite top brands, including Splash, Lulusar, Sultan, Apex, Trendz, Twelve Clothing, and Raw Nation, with a delivery charge of BDT 9 only.

The Fashion Week also offered lucrative vouchers, flash sales, amazing gifts, mega deals, and prepayment offers, taking the online shopping experience to the next level! Daraz is creating convenient prospects for Bangladeshi consumers to shop from anywhere, anytime, with just a click on their phones. The Fashion Week MCP Live Period will begin on October 7, 2021, and continue till October 13, 2021.

Alibaba’s long-established commitment and Daraz’s credibility allow the brand lovers of the country to enjoy the ultimate shopping experience accompanied by thrilling deals
and offers.

To get exciting offers, please visit
www.daraz.com.bd/womens-fashion/
www.daraz.com.bd/mens-fashion/.

Photograph: Courtesy of Daraz