Initiative to impact more than 50 lakh people – assisting vulnerable communities and the frontline health workers

As the need to step up relief efforts during the COVID-19 pandemic continues, Coca-Cola in Bangladesh has committed initial support of TK 11.5 crores towards helping the healthcare system and communities through food package and distribution of beverages to combat the crisis and contain the spread of the pandemic. The relief programs initiated by Coca-Cola in Bangladesh aims at benefitting and positively impacting over 50 lakh lives across the country.

Coca-Cola Bangladesh has adopted a purpose-driven approach to ensure immediate support to the enhancement of the country’s health infrastructure, including the contribution towards PPEs and other vital health kits for health workers. Coca-Cola Bangladesh is partnering with Care Bangladesh to implement its support initiative. It is also committed to supporting the frontline workers including Doctors, Nurses, Police & other law enforcers in performing their duties by catering to their hydration needs through its beverages.

Sundeep Bajoria, Vice President, South West Asia Operation, The Coca Cola Company said, “We are facing an unprecedented situation for humanity in many ways. In this time of crisis, we sincerely thank those who have been working to keep all of us safe, particularly those on the front lines in the healthcare community. Our approach to navigating the pandemic is grounded in our company’s purpose, which ensures that we continuously strive to make a difference for people in the communities we serve around the world and Bangladesh as well. We are all in this fight together and hope that we will overcome this crisis only to become stronger as a nation.”

About Coca-Cola Bangladesh

Coca-Cola in Bangladesh refreshes thousands of consumers throughout the country through its core product offerings of Coca-Cola, Diet Coke, Sprite, Fanta, Kinley Water, Kinley Soda, Coca-Cola Zero, Sprite Zero and Thums Up Current. The system employs more than 800 people, directly and indirectly, provides employment to over 5000 people. Coca-Cola is committed to strengthening the community through various programs, such as ‘Every Drop Matters’ and WASH, both of which help to provide water, sanitation, hygiene as well as rainwater harvesting projects in schools across the country. Coca-Cola in Bangladesh is running its unique and flagship program named “Women Business Center” where women empowerment in the financial sector is the main objective empowering 100,000 women in the country by 2020.