Freshly Superior

Wheat was one of the first domesticated food crops and for 8,000 years has been the primary staple food of the major civilizations. Currently, wheat is grown on more land area than any other commercial crop and continues to be the essential food grain source for humans. It is a significant source of starch and energy; wheat also provides substantial amounts of several components which are necessary or beneficial for health, notably protein, vitamins (notably B vitamins), dietary fibre, and phytochemicals.
In Bangladesh, it is mostly consumed in the form of wheat flour, which makes it the second-largest cereal item of Bangladesh. Among the various wheat flour Whole Wheat ( Atta), White Flour (Maida) and Semolina (Suji) are widely consumed. Each of them has particular benefits for the human body. They are an excellent source of several vitamins and minerals.


Improves metabolism

The Trans fats present in our diets increase the chances of cardiovascular diseases, and whole wheat flour (Atta) is immensely useful on patients with metabolic disorders. It helps to maintain cholesterol in the human body.

Boosts Body Functions

Due to its richness in essential vitamins, minerals and other nutrients, semolina flour (Suji) can boost body functions. It also makes sure that muscles function smoothly. It also contains phosphorus that is essential for metabolizing energy, and magnesium, which stimulates bone, nerve and muscle health. Semolina flour also has calcium for bone strength while zinc helps in boosting the immune system.

Powerful Antioxidant

Whole wheat flour (Atta) is a potent antioxidant. The Vitamin B1 present in the flour helps the body to fight against external toxins.

Better for Diabetic Patients

Semolina flour (Suji) is a top choice for people with diabetes as it has a low GI. It is digested and absorbed in the stomach and intestines at a slower rate. Thus allowing people with diabetes to control their blood sugar levels more effectively as rapid fluctuations in levels of blood glucose are prevented.

Prevents Iron Deficiency

Semolina flour (Suji) is rich in iron; it is an essential mineral that helps in the production of haemoglobin that provides oxygen to the cells in our body. It prevents iron deficiency that can result in a weak immune system, fatigue, etc.

Keeps the body energetic

Consumption of whole wheat flour (Atta) in right quantities keeps the body energized throughout the day as it has a lot of carbohydrates, starch and sugar. The intake of products enriched by this grain can help the human body get rid of constipation, nausea and other stomach ailments.

However, it is imperative to consume properly processed flour to avoid harmful contaminants from getting into our regular diet. The milling process must remove all the contaminants like sand, soil, stone and metal and organic substances like animal, plant and insect residues. Therefore, consumers should choose the brand of flour, which maintains strict compliance and uses state-of-the-art milling process to ensure the best quality.

In recent times, consumers of our country have been sceptical about the brands of food they consume after it was revealed many popular brands failed to attain the compliance and safety standard set by Bangladesh Standards & Testing Institution (BSTI).
On the other hand, Fresh, a brand of Meghna Group of Industries (MGI) has passed all the benchmarks of safety and compliance to become the most preferred brand among Bangladeshi consumers. Consequently, Fresh (Atta, Maida, Suji) has been acknowledged as the best brand in the category (Atta, Maida, Suji) awarded by Bangladesh Brand Forum and Nelson Bangladesh for the fourth consecutive time. It is a recognition of their perseverance to provide the finest quality by utilizing the most advanced technology available. Fresh Atta, Fresh Maida & Fresh Suji offers the best quality and taste. The brand carefully selects the best quality of wheat. It uses a multi-step cleaning process and computerized Bühler milling technology to keep nutritional goodness intact. Fresh (Atta, Maida, Suji) is the ultimate choice of flour for Bangladeshi consumers.