Consistency leads to excellence. An establishment can achieve adroitness in its craft if it follows this mantra long enough. Now picture an institution which has been perfecting its métier for over two centuries. Yes, you read right, ICE Today sat down with the CEO of Truefitt and Hill, Mahira Husain Khan to discuss the rich history and unparalleled legacy of the establishment.

Truefitt & Hill is dubbed as one of the world’s best luxury and oldest barbershop. The luxury barbershop is rooted in the Great Britain of 1805. Now, Truefitt and Hill have opened its flagship store in Dhaka on August 5 this year. Truefitt & Hill carries expertise in men’s grooming services. It has served the grand and the famous Oscar Wilde, Charles Dickens, Lord Byron, Frank Sinatra, Winston Churchill, Alfred Hitchcock and Laurence Olivier. The British monarchs still fulfil their grooming needs from this institution. Apart from London, they also have luxury barbershops in Singapore, Chicago, Las Vegas, Canada, China, India and Malaysia.

CEO, Mahira Husain Khan shared her insight by stating, “Bangladesh is in the midst of an obvious transition. We are one of the fastest developing countries in the world” she continues to say, “Thanks to our increased disposable income people can access to more luxury choices. Choices that didn’t exist before.” Mahira beams with pride when she mentions that Bangladesh has never been so stable in its history. The high brass of Truefitt and Hill believes that it is the right time for them to open shop due to the country’s steady political, economic and social growth.

K Tanzeel Zaman, Subeditor of ICE Today Magazine. He is an avid traveler, aiming to fill up his passport and express his perspective of the world through his write-ups.