Today Uber Eats announced the appointment of Misha Ali to lead Uber Eats’ operations in Bangladesh. With 12 years of experience in e-commerce and start-ups, Misha Ali will focus on launching and building Uber Eats’ business in Bangladesh, starting with Dhaka.

Prior to joining Uber Eats, Misha held leadership positions in prominent local and international companies such as Bikroy.com, Renata Limited, Hewlett Packard and Ogilvy. Most recently Misha founded Cookups – Bangladesh’s leading home-chef aggregator, a platform that empowers housewives by giving them financial independence while working from home.

“I’ve always been passionate about getting delicious food to consumers at their doorstep through technology.  Food delivery is about to become a massive industry in Bangladesh, and the opportunities for food delivery companies are endless. I am extremely excited to be part of Uber Eats — a company that is changing the way people eat food every day, across the world,” said Misha Ali – Lead – Bangladesh – Uber Eats.

“We are excited to have Misha on board to lead the launch of Uber Eats in Bangladesh. His knowledge of the market and experience, especially in leading a food delivery start-up, will add immense value to our business in Bangladesh. We are optimistic about our upcoming launch in Dhaka and will leverage our rides network here to connect with consumers. We look forward to becoming an integral part of the food culture of the city,” said Bhavik Rathod – Head of Uber Eats India & South Asia.

Misha is a native of Bangladesh and will be based in Dhaka.