Wellness Consultant, Mominul H Ron discusses the perks of M360’s Lose to Win contest with Tawhidur Rashid
Every time we imagine ourselves losing weight, it suddenly hits us that we either have to eat healthy or start working out. So we go back to wearing our oversized tees and sweatpants, sighing profusely, with hopes that, we might just fit into a pair of slim-fit jeans sometime in the near future. However, if you do plan on going the extra mile to get into shape, M360’s Lose to Win, weight loss contest will definitely boost your adrenaline. Wellness Consultant, Mominul H Ron lays down the details of the program for enthusiastic participants.
What is the purpose of this contest?
To create awareness about obesity and give people the motivation to lose weight. In most cases people have this notion that ‘what’s the point of losing weight?’ To add value to this, we’re giving them prize money so that they can set a goal to lose weight. Another reason is to promote our products; particularly the fit body assessment scanner.
How are you planning to reach out to the mass audience to raise awareness for this contest?
Our campaign is being driven by social media; we also have Radio Amar as our FM partners as well ICE Today as our magazine partner.
What does the contest entail?
It’s a 4 week weight loss contest which started from 17 February and will continue till the 11 March. With a fee of Tk 799, (Market Price: Tk3000) anyone can register to be a part of this contest within this time frame. The registration includes two body scans. After 4 weeks they have to come again for another scan in order to evaluate their progress. The time frame for the second scan has to be exactly 4 weeks in order to give others a fair chance in this competition. For instance, if someone registers on 17 February, they must come for a scan after 4 weeks on 17 March, and if someone participates starting from 11 March, they have to come for a scan on 11 April and through this process, the winners will be selected. Contestants will be evaluated based on four categories; first one is weight loss, second is body fat percentage loss, improvement of body shape and another one is inch loss from your torso. The points that are given to contestants in these categories will determine the winner. The prize money for Lose to Win contest is Tk 50,000; there are also other special prizes.
How are you planning to explain these categories to those who aren’t aware of them?
We are creating social media posts that will update them on how to lose weight in a healthy way. If anyone has any doubts about the credibility of this weight loss program, by the end of the 4 week regime, we intend to show them the digital results that were obtained from evaluating the participants.
Tell us something about the machine
Fit 3D is a body assessment scanner which has recently been introduced in South Asia, originated in the United States and is currently operating in 25 countries. In our country, there’s no particular way of quantifying our measurements, for those of us who are conscious about our health and wellbeing. Through this we can keep a track of our body weight after working out; this helps us quantify our hard work. Based on this evaluation, We can consult our trainer or dietician. It allows us to track our progress whenever we follow a particular fitness regime. The scanning takes 45 seconds and the results are available in 15 minutes.