Page 57 - ICE Today May - June 2020

THE EFFECTS OF THE
RECENT CRISIS ON THE
FASHION WORLD ARE
MORE INTENSE THAN I
CAN EXPLAIN IN
fashion career, I have never coming Eid. However, as we WORDS. IN MANY
experienced such uncertainty. all know how things took a YEARS OF MY FASHION
And the worst part is no one turn! We all had to cut short CAREER, I HAVE NEVER
was prepared for it. We didn’t of all the campaigns and now EXPERIENCED SUCH
see this coming. Surely there survival is the only thing on
was news going around about our minds. UNCERTAINTY. AND THE
what was happening but none WORST PART IS NO
of us could actually How will Eid fashion be ONE WAS PREPARED
understand how fast viewed during this FOR IT.
everything happened. Before lockdown in your opinion?
even e could realize anything, Of course, things will be very
the world around us was different. All the ideas and
changed completely. concepts that we had ready we
can’t introduce them at the mind the economic crisis that
How promising was the moment, but I’m delighted to all of us will face after all of
Bangladesh fashion see that many fashion houses, this goes back to normal.
industry in 2020? designers, and stylists are still People will probably not have
It is a matter of great pride working hard to bring the best the abundant luxury to
that the fashion industry of Eid fashion to fashion splurge on expensive clothing.
our country grows each year. enthusiasts even during the So if the designers and
2020 was lockdown. I also did a small fashion houses all come
also going campaign for a leading fashion together and create
THE BANGLADESHI FASHION down the brand while maintaining a safe budget-friendly fashion for
eing one of the INDUSTRY IS ACTUALLY NOT THAT same path. social distance couple of days people then the recovery will
renowned fashion BIG IF YOU COMPARE IT WITH THAT There were back. Maybe we won’t be able be a lot faster than
designers and stylists OF ANY OTHER COUNTRY. WITHIN many to celebrate Eid like we do anticipated!
of the country and THE RESOURCES THAT WE HAVE, emerging every year but it’s good to
even working with the WE ALWAYS TRY TO PROVIDE THE deshi know that the pillars of the Any messages for our
RMG sector so closely for BEST AND TRENDY FASHION TO fashion Bangladeshi fashion industry readers?
years, celebrity fashion OUR CUSTOMERS. houses are keeping the spirit alive. The Bangladeshi fashion
designer and stylist Rakib who were industry is actually not that
Babu shared his thoughts on promoting Do you think the upcoming big if you compare it with that
the effects of the COVID our traditional materials and fashion trends will be easily of any other country. Within
crisis on the fashion industry. designs. New and talented accepted by the masses the resources that we have, we
designers and stylists were after all of this is over? always try to provide the best
How much the current blooming. So it can be easily In all honesty, this will be our and trendy fashion to our
situation has affected the said that 2020 could have biggest challenge after the customers. But during a time
Fashion industry of made history in the pandemic is over. In a country like this where everything is
Bangladesh? Bangladeshi fashion house if where survival might be in uncertain, I would like to
The effects of the recent crisis everything was going as per question, I strongly feel being request all our consumers to
on the fashion world are more usual! trendy won’t be the first focus a little more on our
intense than I can explain in priority for people who are deshi fashion and support
words. In many years of my What were your plans for coming out of quarantine. But local brands who are in dire
EID fashion before all of this isn’t something that can’t need of your contribution. If
this started? be recovered! This too shall every one of you stops
Eid is the biggest festival in pass but for the fashion spending an ample amount of
our country. So undoubtedly industry, it will take a bit money for western brands
we had major plans ready for longer than any other industry instead spend that for our
the Eid 2020 collection. We out there for sure. To fight local houses then it will surely
even started different fashion with this crisis, I would help us get through this faster.
campaigns with many fashion request all the fashion brands Because remember, we are all
houses preparing for the of the country to keep in in this together!

ICE TODAY MAY-JUNE 2020 51