A new chapter in Bangladesh’s lifestyle landscape began with the launch of Niraan, a premium lifestyle brand under the Dekko Legacy Group. The brand officially opened its flagship outlet at Ventura Mall on 6 February 2026, introducing a space designed to offer calm and quiet refinement amid the bustle of city life.
Positioned as more than a retail destination, Niraan presents itself as a sanctuary for those seeking depth, beauty, and intention in their everyday surroundings. In a fast-paced urban setting, the brand invites visitors to slow down and reconnect with the sensory pleasures of texture, craftsmanship, and thoughtful design.
The opening ceremony reflected this philosophy. Instead of a grand, high-energy celebration, the event unfolded as a warm and intimate gathering. The atmosphere was relaxed and welcoming, allowing guests to explore the collection at ease. The evening became less about spectacle and more about connection – bringing together creative professionals, design enthusiasts, and members of the cultural community.
Among the attendees were actress Sabila Nur, content creator Sunehra Tasnim, and former Miss Universe Bangladesh Aniqa Alam. They were seen browsing through the curated displays, engaging with the pieces, and experiencing firsthand the tactile and visual elements that define the brand. Their presence added a touch of familiarity and inspiration, reinforcing Niraan’s appeal to a modern, style-conscious audience.
At the heart of Niraan lies the philosophy of “Your Quiet Becoming.” The brand approaches design not merely as decoration, but as a balance between rhythm and pause. Each item in the store appears chosen to contribute to a cohesive narrative – one that values simplicity without sacrificing character. Sculptural vases, elegant photo frames, and handcrafted candles sit alongside personal accessories such as belts, sandals, and bags. The collection blends home décor and fashion, suggesting that personal style extends beyond clothing into the spaces one inhabits.
Texture and craftsmanship take precedence across categories. Materials are carefully selected, and forms remain understated yet expressive. Rather than chasing trends, Niraan leans into timeless design, encouraging customers to invest in pieces that carry emotional resonance. The overall effect is one of calm sophistication – where modern living meets a softer, more reflective sensibility.
The evening’s culinary experience echoed this approach. Guests were served a specially curated menu by chef Sameera Wadood, known for reinterpreting Bangladeshi cuisine through contemporary techniques and artistic presentation. Her dishes combined local ingredients with refined execution, offering flavours that felt both familiar and new. The food complemented the brand’s ethos, reinforcing the idea that heritage and modernity can coexist gracefully.
The initiative is led by M Shahadat Hossain Kiron, Chairman of the Dekko Legacy Group. Under his leadership, the group has emphasised quality, innovation, and forward-thinking ventures. With Niraan, that vision extends into the lifestyle segment, signaling confidence in the growing demand for thoughtfully designed products in Bangladesh.
Situated in the heart of Gulshan 2, Niraan enters the market as a premium destination for home décor and personal accessories. Yet its ambition goes beyond retail. The brand seeks to cultivate a mindset – one that values intentional living and aesthetic clarity. In offering a carefully composed environment, Niraan positions itself as a retreat within the city, where simplicity, comfort, and craftsmanship come together.
As doors open at Ventura Mall, Niraan stands ready to shape a new conversation around lifestyle in Bangladesh – one defined not by excess, but by quiet elegance and soulful living.