Bangladeshi designer Asad Sattar brings his special style, “Stories Woven in Gold,” to a major fashion festival in Jakarta, Indonesia.
Bangladeshi fashion is making a big splash on the global stage. The brand Ami Dhaka, led by founder and creative director Asad Sattar, presents its latest collection in Jakarta, Indonesia. The show is part of the Indonesia International Modest Fashion Festival (IN2MOTIONFEST), which is the world’s biggest modest fashion event that focuses on traditional textiles.
The event took place from October 8-12, 2025 at the JIEXPO Convention Center & Theatre. This presentation in Jakarta was another big step for Asad Sattar’s mission. He wants to show how Bangladeshi craftsmanship can be important in international design, sustainability, and modern modest fashion.
Asad calls his design philosophy “Heritage Futurism.” It is a way to protect old craft traditions while letting them grow and change through smart new ideas.
For the “Ami Dhaka x Be Here Now – Stories Woven in Gold” collection presented at IN2MOTIONFEST, Asad explores a calmer and more thoughtful version of this idea through modest fashion. He shows ten carefully chosen looks. Each piece is a deep reflection on Bangladesh’s textile history.
The clothing is made from traditional Bangladeshi materials like muslin, silk, khadi, katan, and block-printed textiles. Ami Dhaka gives these classic fabrics new life with modern shapes and simple, elegant designs.
The detailing in the clothes is a key feature. Traditional handwork such as karchupi, zardosi, katha, and metal embroidery appear throughout the collection. However, the details are subtle and quiet rather than loud or obvious. This matches Ami Dhaka’s main idea of quiet strength and gentle feeling.
The way the fabric falls, or the drapes, is important; they move with clear and planned smoothness. The patterns on the clothing combine the feeling of heritage and the future through the way the garments are structured and move.
The final look is a beautiful conversation between old and new, identity and invention, faith and simplicity. Everything comes back to the value of craft as both a memory of culture and a modern language.
Asad Sattar explains his vision simply, “We wanted to create garments that speak softly but carry deep meaning – where heritage is not just referenced, but lived.” He adds that every piece is a reflection of the people who make it — the artisans, weavers, and embroiderers who keep Bangladesh’s cultural identity alive.
The IN2MOTIONFEST 2025 is a vibrant convergence of cultures and craftsmanship, and alongside Ami Dhaka, the event featured a diverse array of international designers. These designers included Yodyko (Thailand), Bench Bello & Jay R Flores (Philippines), Fiziwoo (Malaysia), Gokhna Yvas and Qooq (Turkey), Laura Matilde Lampugnani (Italy), Madame & Mister Sbiratia (Spain), Mkayai (Australia), and Sheida (Dubai). Each of these brands presented its own interpretation of modest fashion, blending cultural authenticity with innovation, embodying the festival’s central spirit of cross-cultural exchange.
Each brand showed its own unique take on modest fashion. They blended their own culture with new ideas. Together, they showed the spirit of the festival: a cross-cultural exchange where craft becomes a universal way to talk about creativity, strength, and beauty.
Following this successful event, Ami Dhaka prepares to return home for Arka Fashion Week, which is scheduled to be held in Dhaka from December 5-8, 2025. The upcoming show continues the brand’s focus on heritage as a forward-thinking story. It connects local artisans with the worldwide trend toward sustainable and mindful fashion.
Ami Dhaka’s journey from Moscow to Sonargaon and now Jakarta shows the growing importance of South Asian craftsmanship worldwide. It establishes Bangladesh not just as a place for manufacturing, but as a centre for great design, cultural storytelling, and artisanal skill.