On 12 September, 2025, Ami Dhaka, in partnership with Be Here Now, hosted an exclusive runway showcase at the historic Boro Sardar Bari in Sonargaon. It was a true celebration of individuality, innovation, and craftsmanship. The runway presented Ami Dhaka’s latest collection, which drew its inspiration from a powerful dialogue between heritage and modernity.
The collection, created by creative director Asad Sattar, truly embodied the brand’s philosophy of Heritage Futurism. It’s all about creating conscious fashion rooted in the fast-beating heart of Dhaka. The pieces showcased bold silhouettes, intricate detailing, and a fresh perspective on contemporary fashion. Every single garment is a “love letter” to the city, crafted with care and shaped by its stories. Ami Dhaka creates clothes that honour the city’s people, culture, and chaos, drawing inspiration from its past, present, and imagined futures. What makes each piece so special is that it’s hand-touched – leaving a mark made by hand in the embroidery, the weave, or even the smallest stitch on the label. It’s described as a quiet act of love and a conscious choice.
The collection was presented in five distinct chapters, each one inspired by a different literary work. Punarjonmo (Rebirth), inspired by Kazi Nazrul Islam’s Bidrohi, told a story of uprising and transformation. Nodir Dak (Call of the River), inspired by Rabindranath Tagore’s Sonar Tori, explored the memories carried by the river. Oitijjho (Heritage), inspired by Jibanananda Das’s Smriti, reflected the textures of the old city with pieces that echoed everyday Bengali wear. Nishir Nogor (City of the Night), inspired by Shamsur Rahman, depicted a restless, vibrant Dhaka. The final chapter, Chiroshaari (The Eternal Saree), inspired by Rabindranath Tagore’s Gitanjali and Jibanananda Das’s Banalata Sen, celebrated the timeless nature of the saree, with handwoven black and gold katan sarees that carried stories across generations.
The collection was created using a variety of materials, including silk, muslin, khadi, and katan sarees. It was adorned with traditional crafts like karchupi, zardosi, kantha, block prints, Benarasi weaves, and metal jewellery. A striking colour palette of black and gold flowed through the designs, symbolising permanence, resilience, and transformation. The models, including Tangia Methila, Runa Khan, Jessia Islam, Raaz Mania, Seyam Sobhan, and Azraf, truly brought the collection’s stories to life on the runway.
In collaboration with Be Here Now, the event became so much more meaningful. Together, the two brands created a moment where fashion became a cultural passport, valid across the borders of time, taste, and tradition. Guests didn’t just experience the clothes; they went on an emotional journey through curated stories, rhythms, and spaces. This allowed Ami Dhaka’s philosophy to extend beyond fabric and into sound, space, and narrative.