TV commercials have a unique way of relating with its audience; and nothing does this better than patriotism. With that in mind, Cute cosmetics certainly won hearts with their commercial by depicting the story of Bangladesh National Women’s Cricket Team. Although it doesn’t feature the actual players, it sheds light on some of the social aspects surrounding women, which are prevalent in our country. Here’s why the commercial became a hit:
Not just for Boys The commercial depicts women rising above the gender banter and doing what they love the most-playing cricket. It goes to show that when it comes to representing your country on a national level, efforts triumph gender and that’s all that matters.
‘Girl’ the Stigma In rural areas, women are viewed as a stigma and are expected to be at home, as opposed to being a free spirit. Thus, the portrayal of women being indoors is a common sighting in villages.
Carefree not Caged The commercial shows women breaking free from gender roles and stereotypes to establish their own identity. The women here pride upon being who they are and not who they are told to be.
Settings Through this commercial, Cute managed to captured the beauty of the rural landscape and the life that surrounds it. For someone who’s stuck in the concrete jungle, it certainly is refreshing to see the raw sights that are present in villages far from their comforts.
Brand: Cute
Client: Mousumi Industries Ltd.