Niacinamide is a form of Vitamin B3, an essential nutrient that supports many cellular processes. Topical Vitamin B3 has multiple benefits and powerful anti-inflammatory properties; it not only helps to control excess oil on the skin, helping to visibly refine and reduce the look of enlarged pores, but also helps smooth the appearance of fine lines and wrinkles, improves uneven skin tone, restores radiance, strengthens the natural skin barrier and renews the skin’s surface, reducing the effects of environmental damage. In addition, Vitamin B3 also prevents moisture loss and thus drying out of the skin (it’s a common myth that oily skin needs to be ‘dried out’) as it helps to support the natural production of skin-strengthening ceramides. However, a too high concentration of topical Vitamin B3 with significant amounts of residual Nicotinic Acid can have a negative effect and lead to irritation, sensitivity and redness. In response, Dr. Barbara Sturm has created THE BETTER B NIACINAMIDE SERUM; a new serum invention which deploys high quality, pure Vitamin B3 in a safe, skin-friendly formulation. It follows on from Dr. Sturm’s proprietary formulation of Vitamin C; THE GOOD C VITAMIN C SERUM and similarly, offers customers an effective yet safe ingredient-focused skincare solution.
WHY IS THE BETTER B BETTER?
Dr. Barbara Sturm’s THE BETTER B NIACINAMIDE SERUM, is the ultimate skin perfector that specifically targets the pores, reducing and refining their appearance for a radiant complexion. The serum contains a potent ingredient complex that includes pure Vitamin B3 and Ectoin, an Amino Acid which helps to protect against environmental hyperpigmentation and premature skin aging. The formulation also includes Marine Exopolysaccharides (Plankton) which helps strengthen the skin barrier, boosts hydration, and supports the skin’s natural restorative processes for a smoother, softer and refined skin texture, and Panthenol (Provitamin B5), an ultra-hydrating ingredient that also has soothing properties. THE BETTER B NIACINAMIDE SERUM is ideal for coarse, rough, uneven complexions with visibly enlarged or sunken pores and classic combination skin types. With regular use, it will leave skin looking more even, radiant and noticeably refined.
“In creating THE BETTER B NIACINAMIDE SERUM, we wanted a unique serum that offers its hero ingredient, Niacinamide, in a potent, high quality formulation that’s also kind to the skin. A few specially selected ingredients, including Ectoin, Marine Plankton and Panthenol work in tandem with Niacinamide to target pores and texture, leaving skin looking smooth and refined. For anyone looking for picture-perfect skin, THE BETTER B is your solution.” – DR. BARBARA STURM
ABOUT DR. BARBARA STURM:
Dr. Barbara Sturm’s unique, science-based products have achieved cult status with skincare devotees worldwide, and her philosophy of healing the skin has challenged both aggressive approaches and the conventional wisdom.
Every Dr. Barbara Sturm product is filled with ideas. Dr. Sturm’s skincare regimens are simple, but the products are not. This is why Dr. Sturm has begun creating Dr. Barbara Sturm Boutiques & Spas to deliver the famous #SturmGlow facials but also to educate the public about her rigorous ingredient science approach and the anti-inflammatory lifestyle that she espouses. Dr. Sturm is committed to educating the consumer about healthy skin and wellness.
Dr. Sturm says: “We are exiting the era of marketing-based skincare and entering the era of performance-based skincare. Skincare needs to embrace the individuality and diverse skincare needs of every consumer.”
Dr. Barbara Sturm is a German aesthetics doctor, widely renowned for her anti-inflammatory philosophy and her non-surgical anti-aging skin treatments. Dr. Sturm began her medical career in orthopedics as part of the team that developed cutting-edge treatments for inflammatory conditions.