Primacy of Purity

Water is virtually everywhere from soil moisture and ice caps to the cells inside our bodies. Depending on factors like location fat index age and sex, the average human is between 55 and 60% water. At birth, a human baby is made up of 75%, but its water composition drops to 65% by their first birthday. The water in our bodies works to cushion and lubricate joints, regulate temperature and to nourish the brain and spinal cord. Water isn’t only in our blood; an adult’s brain and heart are almost three-quarters water. That’s roughly equivalent to the amount of moisture in a banana. Lungs are more similar to an apple at 83%, and even seemingly dry human bones are 31% water.

Some people might wonder about the necessity of regular intake of water if the human body already contains so much of it. The answer is simple; we need to compensate for the fluid loss through regular activities. Each day, we lose two to three litres through our sweat urine and bowel movements and even just from breathing.

Maintaining a balanced water level is essential to avoid dehydration which can have devastating effects on overall health. At the initial detection of low water levels, the sensory receptors in the brain’s hypothalamus signal the release of antidiuretic hormone.
When it reaches the kidneys, it creates aquaporin special channels that enable blood to absorb and retain more water leading to concentrated dark urine.

Increased dehydration can cause notable drops in energy, mood, skin moisture and blood pressure as well as signs of cognitive impairment. Dehydration also causes you to become fatigued, causing slower brain function. Water helps blood vessels expand and helps supply oxygen enhancing brain functions. Adequate intake of water every day significantly stimulates brain functions, promoting a quicker response rate. Therefore the human body requires regular consumption of water to function at an optimum level.

For a long time, conventional wisdom used to state that we should drink eight glasses of water a day. That estimate has been fine-tuned over the years by researchers. Now the consensus is that the amount of water we need to imbibe depends largely on our weight and environment. The recommended daily intake varies from between 2.5 to 3.7 litres of water for men and about 2 to 2.7 litres for women.

Regular intake of water also has various long-term benefits. Studies have shown that optimal hydration can lower the chance of stroke, help manage diabetes and potentially reduce the risk of certain types of cancer. No matter what, getting the right amount of liquid makes a world of difference in how you’ll feel, think and function day-to-day.
However, it is of utmost importance that the water we drink is pure and hygienic. Impure water can cause numerous water-borne diseases which can have long term health impacts. Despite having multiple freshwater sources, access to clean drinking water in Bangladesh is decreasing rapidly. Both surface water and groundwater sources are contaminated with different contaminants like toxic trace metals, coliforms as well as other organic and inorganic pollutants. It has prompted consumers to lean towards bottled water brands.

Currently, Super Fresh Drinking Water is the market leader among the drinking water brands in Bangladesh. It adheres to 15 steps for the refining processes which include Chlorination, Ozone Treatment and Ultra Violet (UV) ray Treatment, Activated Carbon Filtration and Reverse Osmosis (RO). Along with these, 5 other filtration processes are used for water purification. As a result, Super Fresh Drinking Water is free from toxic substances such as Nitrite, Mercury, Arsenic, Cyanide and Carbon Dioxide. Super Fresh Drinking Water is the only brand that uses the most updated and reliable Membrane Filtration Method (MFM) and Drop Plate Method (DPM). The water is packed in PET bottles which are approved by the Food and Drug Administration (F.D.A), USA. The innovative, convenient bottle design has a pioneering “easy to grip” facility that made the brand unique. So, if you find yourself needing a bottle of clean drinking water on the go, Super Fresh Drinking Water is the brand you can trust.