Yasmin Karachiwala’s Body Image, a famous pilates franchise from Mumbai has entered the ever-growing range of spaces to work out and get fit in Dhaka. The head of the franchise, Celebrity Master-Instructor, Yasmin Karachiwala is well known for giving Deepika Padukone, Katrina Kaif and Alia Bhatt the body of their dreams. Dhaka is her fifth studio, with the third one in Mumbai and one in Delhi opening only a few weeks before.
Bengal Well-Being is responsible for bringing the franchise to Bangladesh and will oversee all its operations locally. Ashfaria Khair, Managing Director of the company is a young graduate with big dreams to bring about a healthy lifestyle amongst Dhaka citizens. People in the bustling city are forever looking for an outlet to relieve stress and get fit and pilates is a wonderful way to do so, Ashfaria says.
Yasmin has been in the business for the last 27 years and is devoted to pilates as a form of exercise and fitness as a way of life. She loves the versatility of the form, as it can be practiced by anyone from a housewife to a corporate, a child or the elderly.
The studio is based in Road 23 in Banani and offers a variety of personalized fitness programs customized to your needs. Bengal Well-Being has thus brought a brand new vision to the gym-going world in Dhaka, where one is individually guided to meet their goals instead of feeling out of place in the gym and unsure of what is required for one’s body type.
There are six trainers at the studio who have personally been trained by Yasmin and have interned at her Mumbai gym for six months before training clients. They return to India often to take refresher courses. Bengal hopes that soon Bangladeshis will also be trained to teach standard in pilates and other fitness routines.