On the eve of Pahela Baishakh, Coca-Cola Alokito Baishakh brought together a fun and lively event at Rabindra Sharabar, Dhanmondi. Pahela Baishakh is celebrated with much fervor with the nation always coming together to enjoy this festive occasion. Although there are different celebrations for different religions, this is one celebration where the whole nation celebrates as one. Even before the day arrives, there is a lot of happy commotion around this festival and people are already in the mood to celebrate. Hence, Coca- Cola decided to create a beautiful atmosphere decorated with diyas and faanush to welcome the New Year. The event took off with Shafi Mondal’s Baul music then came in Aditi Mohsin, followed by Nemesis and Bappa Majumder livening up the event. When James from Nagar Baul started singing, the crowd cheered on. Everyone sang together in unison to lace feeta lace, mirabai, dushtu cheler dol chonno charar dol. Baishakh has come a long way from being bound to old traditions of maintaining the halkhata and distributing sweets amongst well wishers. It is a national celebration with people from all walks of life enjoying this day to the fullest. The event’s motto was peace, harmony and unity. To welcome the early morning sun of Baishakh, thousands of diya and faanush were illuminated near the Dhanmondi Lake. The crowd enjoyed this surreal atmosphere where the night sky was brightened with the thousands of lit up wicks. Also, there was a delicious spread of Hilsha and panta bhaat, along with assorted sweets, phuchka, chotpoti, tehari for the food lovers. With social media buzzing now, it was apparent to see countless people taking photos and selfies and uploading it on different social networking sites. Coca-Cola created a stunning event which was perfect for people to capture these beautiful moments forever. ATN Bangla covered the event for national and international viewers.