Event’s list of March 2015
Alpenliebe Celebrates Independence Day
Alpenliebe, one of the leading candy brands in the world, celebrated Independence Day by transforming their Mango Candy to a red and green swirl. They changed their look in terms of packaging as the product is now available in a new wrapper in a green jar with a red cap. Apart from changing the product and packs, Alpenliebe had also made way for consumers to join in the festivities through a digital campaign called Alpenliebe Shadhinotar Ronge Rongin.
They celebrated the spirit of Independence with a special movie segment on Desh TV, with a popular movie telecast on Independence. Alpenliebe presented a special segment on young freedom fighters during prime time news from 18 to 26 March on Somoy TV as well.
Banglalink Sponsors Shadhinota Dibosh Nouka Baich Protijogita 2015
Dhaka, Bangladesh—Banglalink sponsored the “Shadhinota Dibosh Nouka Baich Protijogita 2015” in Hatirjheel, Dhaka, on 26th March, 2015. This was the second time that Banglalink organised a full scale boat race in Hatirheel, Dhaka, since last year when they held the city’s first ever such event for Bijoy Dibosh.
Rivers form an integral part of Bangladesh’s history, tradition, literature, culture and sports. Boat race consequently, is an important element of our culture and tradition. Different districts organise different types of boat races across the year.
Shakib al Hasan, Brand Ambassador, banglalink; Sharfuddin Ahmed Chowdhury, Head of PR & Communication, Banglalink; Ifthekhar Azam, PR & Communication Manager, Banglalink; Advocate Molla Mohammad Abu Kawser, President, Bangladesh Rowing Federation; Haji Md. Khorshed Alam, Senior Vice President, Chairman Tournament Committee Bangladesh Rowing Federation, and Mohammed Monirul Alam, General Secretary, Bangladesh Rowing Federation were present at the event.
Boishakh – A festival that radiates our Bengali Spirit
Maheen Khan’s journey instituting designs in textile folk tradition is a principal idea behind Mayasir Design Studio. Hand spun silk, muslins and Tangail weaves are still inherent in their collection. The designs are inspired by their masterly needle work that has sustained the frames of time.
Design: Mayasir
Photo: Mayasir Design Studio
Model: Bipasha
Final Judging Jury in Asia Pacific’s Largest Media Festival
Ziauddin Adil, CEO of Top of Mind, the country’s leading media agency was selected as a member of the final jury body for the “Festival of Media Asia Pacific 2015.” The event was the largest gathering of marketers and media professionals in the Asia Pacific region, held in Singapore on 23-24 March, 2015.
The best campaigns from top media agencies from the region were judged by leading marketing and media professionals for the final judging. The final judging session was then deliberated to select the final winners from the short listed entries and awarded at the Gala Award Night of the festival.
International Iftar at Shwapno by Tommy Miah
Shwapno, the largest retail chain in Bangladesh launched its Ramadan campaign in association with world famous chef Tommy Miah. The announcement was made on March 24, 2015 by Sabbir Hasan Nasir, Executive Director of ACI Logistics during a signing ceremony with the chef.
During the month of Ramadan, iftar items made by Tommy Miah’s Hospitality Management Institute will be available for the customers of Shwapno at different outlets.
Few sample recipes were cooked on site by Tommy Miah and his students from Tommy Miah’s Hospitality Management Institute for guests attending the event, at Shwapno’s outlet in Gulshan-1.
PATA’s CEO visits Bangladesh
Mario Hardy, Chief Executive Officer (CEO) of Pacific Asia Travel Association (PATA) visited Bangladesh from 23-26 March 2015. This visit was in the view of the invitation extended to him by CEO, Bangladesh Tourism Board and Chairman of PATA Bangladesh Chapter. His program also included a visit to PATA Bangladesh Dhaka University Student Chapter and inauguration of the Adventure Club of Bangladesh. This was Hardy’s first visit to Bangladesh as a CEO through which he assessed the need and the role of PATA towards tourism development in Bangladesh.