A company’s success story starts from its humble beginnings; take Flipkart.com for instance. It began as a mere idea which was executed to perfection. What started as a medium for selling books soon branched out to selling a wider variety of goods. Innovation was their motive right from the start. At that time, many people did not prefer online payment and the gateways were not easy to set up.
Gradually they introduced cash on delivery and payment by card on delivery in addition to other payment privileges. Flipkart was the first to implement the popular ‘Cash On Delivery’ facility, which every online shopping website in India offers as an option today.
Just like India, Bangladesh too has quite recently experienced a boom in the eCommerce industry due to the technological growth and availability of affordable internet. This has led to a series of events that has retrospectively created a marketplace for international funding.
Among the myriad of eCommerce portals, Pickaboo is a name that has surfaced in a very short time for its product delivery services which are almost similar to those available at Flipkart. Pickaboo, has also introduced multiple flexible payment options including ‘Cash On Delivery’, ‘Card On Delivery’. Commercial banks neither explored nor thought of providing 0% EMI facility to e-commerce consumers before in Bangladesh. Moreover, Pickaboo was also the first to come up with the first e-commerce portal to offer 0% EMI facility to their consumers for most of their products. This inclusion not only widened their scope of sales but also helped the industry to make a break through. Now Pickaboo has 0% EMI facilities with 12 banks, 3 Days return Policy, Replace and Return and many more options. From the looks of it, Pickaboo is on its way to become the next Flipkart.
Flipkart also focused on solving their biggest problem, which was their entire supply chain system. Delivering goods on time is one of the most important factor that determines the success of an eCommerce company. Flipkart addressed this issue by launching their own supply chain management system to deliver orders in time. Like Flipkart, Pickaboo too has addressed this possible problem from its inception, thus establishing their own logistics infrastructure that they have developed in-house. They have introduced “FastPick” express delivery systems, where any product shall be delivered regardless of its category.
Flipkart’s humble journey from a small book e-retailer to India’s largest e-commerce platform inspires a generation of start-ups. And Pickaboo stands as a proud, if not better, reflection of Flipkart, in a country like Bangladesh where people often think twice before taking a leap of faith when it comes to buying products online. Pickaboo specializes in selling Mobile Phones & Electronics, and is planning on expanding its product category. Like Flipkart, Pickaboo too, is breaking boundaries to change the Bangladesh eCommerce industry in many ways.
Pickaboo has become a launching ground and pre-booking platform for Mobiles and Electronic Appliances, pioneering in introducing multiple payment options along with an exclusive Pickaboo Club Program with Reward Points. The Dhaka based e-store is a perfect example, proving that a great and innovative idea can only do so much good unless the execution is perfect, and if that can be pulled off, success is not far off.
From the looks of it, Pickaboo, the largest eCommerce platform for Mobiles & Electronics, has taken an initiative to make sure that they cater to all their nationwide customers equally via own logistics.