10,000 square feet of pure shopping paradise, YELLOW opened the doors to their flagship store at the Northern Lions RP Tower in the famous Zoo Road of Mirpur.
“We are thrilled to be celebrating the opening of our first YELLOW store in Mirpur,” exclaimed Mr. Syed Naved Husain, the CEO and Group Director of Beximco Ltd. “The YELLOW store brings international shopping experience to the people of Mirpur with our season-fresh collections, state of the art store decoration, and dedicated customer service. I believe people from Mirpur will love it.” To mark the opening, YELLOW hosted a launching event at the store during the evening of May 18 with the presence of Deputy Head of Mission Julio Cesar Silva, Embassy of the Federative Republic of Brazil; BEXIMCO Group Director Mr. Shayan F Rahman; Executive Director Shehryar Burney; Head of Retail Mr. Hadi S A Chowdhury; media and corporate invitees; and leading celebrities of the country.
YELLOW’s sprawling spaces boast of a wide range of clothing categories that include a great selection of apparel including western, ethnic, home and sarees. The store is also punctuated with special gracious corners for modest clothing, perfumes, and lingerie. What stands out is the formal/customised section where men can order dress shirts and suits customized to their size and preferences.
What’s more? Six large fitting rooms are available so you can run in a flash to try out your favourite outfit in a jiffy. And if you are stuck in a dilemma between outfits, YELLOW’s sales associates will help you make the best choice.
YELLOW also celebrated Kids Happy Day at Jamuna Future Park on May 19, offering a 20% discount on the children’s collection. CEO and Group Director of BEXIMCO Limited, Mr. Syed Naved Husain was present at the event as the Chief Guest. The entire event was streamed live on Facebook.
As part of the event, YELLOW spent the whole day with children where they participated in many activities. There was also a play zone for the toddlers on the lower ground floor of East court in Jamuna Future Park. To make the day even more enjoyable, YELLOW organised an art competition for the children, which was followed by distribution of exciting prizes. An interactive magic show was also organised with the main attraction being the kid’s fashion show where young participants walked the ramp in YELLOW’s kids collection.
About YELLOW
YELLOW is the #1 and most innovative fashion retail brand in Bangladesh. It has been representing innovative style and true quality since 2004. YELLOW has always aimed at bringing a world-class shopping experience to the Bangladeshi fashion market. The brand now has a presence in two countries: Bangladesh and Pakistan with 17 upscale outlets. E-commerce and social media are becoming an increasingly important part of Yellow’s footprint in the market. Yellow has the most Facebook “likes” of any fashion retail brand in Bangladesh with 2.2 million fans.
YELLOW celebrated Kids Happy Day at Jamuna Future Park on May 19
YELLOW takes advantage of its parent BEXIMCO Textiles’ expertise in design, product development, and manufacturing. BEXIMCO Textiles has an international design team with fashion designers from different backgrounds including Spain, Portugal, USA, India and Pakistan. YELLOW is working with global partners to expand its retail footprint to other regional and overseas countries.
