To Rise Again

As curtains fall on Shukhee Presents Rise Above All 2025, we look back at a successful ninth edition.

Stepping into their ninth edition, Shukhee Presents Rise Above All 2025, already had the winning recipe in their hands. Powered by Mutual Trust Bank PLC (MTB), with Mastercard as strategic partner and Guardian Life Insurance Ltd. as associate partner, this year’s summit, which was held at the KIB Complex, Dhaka, drew in 5,000 attendees throughout the day, including professionals, youth leaders, media representatives, and changemakers who participated in various sessions, workshops, and the evening musical segment.

Don Sumdany Facilitation & Consultancy brought in an impressive lineup of speakers, panellists, and industry icons sharing insights on success, resilience, and purpose. The summit opened with Rubana Huq, Vice Chancellor of Asian University for Women, setting an inspiring tone for the day.

Prominent banking leaders Mohammad Mamdudur Rashid, Naser Ezaz Bijoy, and Nasimul Baten discussed leadership in changing economic landscapes. The much-anticipated Banking Legendary Duo session with Syed Mahbubur Rahman and Ali Reza Iftekhar offered candid insights on vision, ethics, and navigating uncertainty. Dr Ahmed Armaan Siddiqui, CEO of Shukhee, shared his journey of innovation in health, earning, and development, while Syed Mohammad Kamal and Ashraf Bin Taj inspired the audience with stories of humble beginnings and perseverance.

Shuvashish Bhowmick took the stage with his son, delivering a soulful musical performance and sharing three life stories filled with resilience, gratitude, and passion. The Mind and Body Session, led by Tanvir Britto, Minhaz Remo, and Joya Berlin, offered practical insights on health, wellness, and personal growth. Arifin Shuvoo mesmerised the audience with his humble story of perseverance, while Tasnia Farin spoke about her early journey in the entertainment industry — motivating young dreamers to pursue their passions authentically.

Sessions on tech, startups, influencer culture, and holistic wellness provided actionable knowledge and networking opportunities. The day concluded with a high-energy musical performance by Nemesis, powered by United Commercial Bank (UCB), leaving attendees energised and inspired.

A total of 44 national and international brands partnered and engaged with the event. This massive undertaking was co-sponsored by MSI, Uber, Seven Rings Cement, Fit Elegance, DBH, AMA Coffee, Polar Ice Cream, Monno Ceramic, and Shwapno. Other partners for the event include Turkish Airlines, Yamaha, Emami Group, Creative IT Institute, Prothom Alo, The Daily Star, Edvoy, Chery Bangladesh, Fresh Cola, Dettol, Grameen Danone, Chopsticks, Ruchi, Lays, Dan Cake, Fresh Premium Tea, Deepto TV, Tabaq, KFC, Surf Excel, Isho, Tickify, Perfetti Van Melle, ACI Pure Ready Mix, Kazi Resort, ICE Today, ICE Business Times, Inteelea, Checkmate, Renaissance, Elite Force, and Carnival Internet.

The Rise Above All University Activation reached 35 clubs across 30 universities in Bangladesh, through 3-day booth setups and 2–3 hour roadshows and speaking sessions at each campus to enhance engagement and brand visibility.

The online coverage of this year’s summit has also been significant. Between pre-promotion, live coverage, and post-event content, the event garnered over 6 million views across social media platforms. With 170+ pieces of content still scheduled for release over the next five months, the projected reach from Rise Above All 2025 content is over 80 million.