When J. first opened its doors in 2002, the mission was simple — to take the soul of South Asian design and make it feel at home in the modern world. It started as a single retail space, but the idea behind it, that tradition shouldn’t feel like a relic of the past, was powerful enough to carry the brand across borders. Today, J. is an international lifestyle house with over 150 locations spanning from the Middle East to North America, yet it arrived in Bangladesh with a sense of familiarity that feels local.
For J., fashion is a form of cultural storytelling. The brand focuses on everyday elegance, creating pieces that fit seamlessly into a busy modern life while staying anchored in heritage. By using rich fabrics and timeless silhouettes, the collections are designed for the person who wants to look as polished during a routine afternoon as they do during a significant life event. It is this balance of warmth and confidence that has allowed the brand to connect with people on a personal level.
Perhaps the most immersive way J. tells its story is through scent. J. Fragrances has grown into a massive universe of its own, featuring more than 100 scents that range from fresh modern blends to deep, traditional ouds and attars. Rather than chasing temporary fashion trends, these fragrances are built to reflect moods and personalities.
To ensure every bottle meets a global standard, the brand collaborates with top international fragrance houses and produces its range at a state-of-the-art facility in the UAE. They have also reimagined what a celebrity fragrance can be. Instead of simple endorsements, icons like Wasim Akram, Shahid Afridi, and Sania Mirza have worked with J. to translate their own life journeys into scents. These collaborations turn a perfume into a personal narrative, creating a lasting impression on whoever wears them.
Since entering the Bangladeshi market in 2024, J. has found an enthusiastic audience in Dhaka. The brand’s existing stores in Banani and Dhanmondi have become go-to spots for those who value quality and contemporary style. This month, in January 2026, J. takes another step forward by opening its third Bangladesh store at Centre Point, Uttara.
This expansion is a signal of the brand’s long-term commitment to the people of Bangladesh. Whether you are in a J. store in Dhaka or London, the experience is the same — a space where tradition feels modern, and modernity feels rooted. As the journey continues, the brand invites everyone to explore a lifestyle shaped by culture, memory, and effortless expression.