Zurhem styles international celebrities at the 2025 Cannes Film Festival
Bangladesh’s fashion scene is celebrating a major triumph on the global stage, as the design house Zurhem made a significant impact at the 2025 Cannes Film Festival. This follows the critical acclaim for their Fall/Winter 2025 collection, Solaris, which debuted earlier this year during Paris Fashion Week in Paris. Zurhem’s visibility at Cannes signals a fresh direction for international style, challenging long-held perceptions and bringing a bold South Asian vision to the forefront. The Solaris collection itself showcases optimism; drawing inspiration from light, celestial geometry, and architectural lines. Its inherent radiance translated effortlessly from the runway to the world’s most prestigious red carpet, adorning a host of international stars.
From the very beginning, Zurhem’s designs made a strong impression on the Cannes red carpet and its related events. French actor, model, and influencer Sofian Saï set a striking precedent, appearing in a gold corduroy suit from Zurhem’s Solaris collection – a piece that exuded both structure and exuberance.
Global media outlet Brut showcased the French social media personality and entrepreneur Vaea Brazier, who graced the event in one of Solaris’s most memorable white gowns, distinguished by its bold sunburst cutouts. This gown, first seen in Paris, was celebrated for its sculptural quality and confident simplicity, creating an unforgettable red carpet appearance.
Ophély Mézino, Miss France 2019 and Miss World 2019 first runner-up, then made a memorable entrance at the Ray-Ban x Meta Afterparty. She sported an oversized Zurhem trench coat, its contours dramatically highlighted with chunky pearls. Interestingly, this was originally styled on a male model in Paris. Mézino’s reinterpretation of the piece exemplified Zurhem’s fluid approach to gender and silhouette, showcasing remarkable grace and elegance.
Also making an impression at Cannes was Paula Rita Saady, an actor, TV host, and founder of Paris Me Chama in a green bralette, intricately embroidered, paired with a black skirt featuring circular cutouts. This daring yet refined ensemble underscored the collection’s interplay of strength and delicacy.
Entrepreneur Sandra Zouma, CEO of KZ24 Limited and wife of renowned French footballer Kurt Zouma, contributed her sophisticated style to the red carpet in a green velvet circular top adorned with sunburst embellishments, serving as an elegant yet joyful statement piece. French fashion model Warren CS chose a green Rajshahi Dupion silk ensemble, shimmering with gold sunbursts, another key runway design skillfully adapted for the red carpet.
Finally, TikTok sensation Yeney, known for his bold online persona, wore one of Solaris’s iconic opening looks: an off-white cropped blazer lavishly embroidered with pearls.
Zurhem’s presence at Cannes is far from over, with plans to dress even more international and French celebrities in the festival’s concluding days. All eyes are on the upcoming red carpet debut of Al Amin, the Bangladeshi internet sensation renowned for his dual-voice singing. Al Amin stars in Adnan Al Rajeev’s short film Ali, one of only eleven entries in the Official Competition at Cannes this year. For this monumental occasion, Zurhem has crafted a bespoke ensemble for Al Amin, drawing inspiration from the shapla phool (water lily) – Bangladesh’s national flower and a central motif within the film. This deliberate choice will bring a powerful cultural statement to a global audience.
Moving from a celebrated runway show in Paris to its extensive visibility at Cannes, Zurhem’s progression represents a pivotal achievement for a brand that consistently pushes boundaries and redefines luxury through a South Asian perspective. This success is particularly remarkable given that it stems from a homegrown Bangladeshi label, deeply rooted in the nation’s rich heritage of craftsmanship and storytelling. In a fashion world long dominated by established European brands, Zurhem’s ascendance at Cannes signals a welcome shift. It highlights the growing influence of South Asian design voices, who are now not merely participating, but leading global dialogues on aesthetics, identity, and groundbreaking innovation. For Bangladesh, this is not simply a fashion triumph – but a cultural one. The attention Zurhem received at Cannes serves as clear proof of the world-class nature of Bangladeshi creativity, with its global presence only just beginning to unfold. From the fashion runways of Paris to the star-studded red carpet of Cannes, Zurhem is carving a new path, and the world is definitely taking notice.