How Shekor Perfume is Bottling the scents of Bangladesh—One Note at a Time
It’s not every day that a perfume house from Bangladesh sets its sights on the global fragrance stage. But Shekor isn’t just any perfume brand—it’s a sensorial love letter to Bangladeshi heritage, bottled with intent and elevated through European artistry.
The idea first took shape when co-founders Abdullah, Abedin, and Moutushee—friends, dreamers, and proud Bangladeshis—found themselves wondering: What does our culture smell like? That question would ignite a creative journey stretching from the stories of Sylhet to the ateliers of Milan.
And on the evening of April 19th, at the elegant Ballroom 1 of Pan Pacific Sonargaon Dhaka, the curtain lifted. The pre-launch of Shekor Perfume wasn’t just a press conference—it was a fragrant, full-circle moment of pride. A room filled with diplomats, creatives, journalists, and perfume lovers got the very first whiff of a vision that’s heading next to Florence, Italy, for its official global debut at Pitti Fragranze 2025.
From Memory to Molecule
“Shekor” means roots in Bangla—and that’s exactly where this story begins. “We wanted to explore the emotion of scent through the lens of Bangladeshi identity,” says Abedin. “To connect memory, place, and history—then express that through world-class perfumery.”
To do so, Shekor teamed up with none other than Sultan Pasha (UK) and Antonio Gardoni (Italy)—two icons in the niche fragrance scene. With compositions born in Barcelona and final bottling in Milan, the trio has crafted a collection that’s both rooted and refined.
One of the standout moments from the event was the unveiling of Ashar, a lush, rainy-season-inspired fragrance, alongside Sylhet, an homage to the mystic hills and tea gardens of northeast Bangladesh. Guests were also teased with the story behind a third scent titled 1971, a tribute to the Liberation War and the spirit of freedom. If that doesn’t give you goosebumps, wait till you smell it.
A Culture, Distilled
“Shekor isn’t just about creating beautiful perfumes,” says Abedin. “It’s about distilling our heritage into something tangible—and wearable.”
The brand’s upcoming scents include names like Muslin, Sonnet, Bornomala, and Dhaka—each carrying cultural subtext and emotional resonance. And with confirmed distribution across 24 countries—including France, Italy, China, the USA, and Australia—Shekor is already placing Bangladesh on the world fragrance map.
The Bigger Picture
The evening wasn’t just scented with perfumes—it was laced with meaning. From the presence of foreign ambassadors to passionate speeches about cultural exchange, Shekor’s launch signaled a shift: Bangladesh is ready to lead not just with textiles and tea—but with beauty, elegance, and story-driven luxury.
“This is just the beginning,” said Abdullah. “Our roots run deep, and it’s time the world experienced them—one breath at a time.” Shekor is a perfume brand which has born from roots – crafted for the world