Growing up, Samira was always fascinated by fashion and found immense joy in designing her own outfits from a very young age. What started as a childhood love affair with fashion evolved into the defining aesthetic of Nayna. “Nayna is a reflection of who I am – empowering people to feel confident and unique in what they wear,” she shares. “Nayna is also how my loved ones affectionately address me, which makes the brand feel even more personal.” This personal touch permeates every aspect of the brand, guided by non-negotiable principles: quality craftsmanship, unwavering creativity, and genuine inclusivity.
In Dhaka’s fashion scene, Nayna carves its own niche by seamlessly blending timeless, classic designs with a contemporary flair, particularly in its fusion wear. The brand’s commitment to customisation and a personal touch ensures that each collection is versatile, flattering, and a statement-making addition to any wardrobe. “What truly draws people to Nayna is our perfect balance of comfort and high fashion. Our customers don’t just look great, they feel great wearing our designs,” Samira explains. This philosophy extends beyond mere aesthetics, focusing on how garments feel and empower the wearer.
For Samira, prioritising customer care is vital. Nayna is built on lasting relationships, not just sales. Every interaction, from initial inquiry to post-purchase support, is infused with personalised attention. “We listen to our customers, engage with them meaningfully, and ensure they feel valued at every step,” she emphasises. Tailored support, transparent communication, and easy returns contribute to a smooth and confident shopping experience, fostering a sense of belonging within the Nayna family. Now, customers can experience the Nayna touch firsthand at their newly opened studio in the Baridhara Diplomatic Zone.
The journey from inspiration to finished garment at Nayna is a labour of love. Ideas are born from art, culture, and nature, translated into sketches and brought to life with carefully selected high-quality fabrics. Skilled karigars employ intricate techniques, ensuring every piece reflects the brand’s commitment to quality, creativity, and timeless beauty. Samira emphasises that every stitch tells a story, every detail is carefully considered, and every garment is a work of art. Nayna’s commitment to sustainable practices, where possible, also reflects a forward-thinking approach, ensuring that beauty and responsibility go hand in hand.
Among Nayna’s most beloved pieces are those featuring intricate hand embroidery, delicate feather detailing, unique kaftan designs with unique cuts, and elegant long pleated gowns. These creations are celebrated for their luxurious materials and the exceptional craftsmanship of specialised karigars. The brand’s penchant for lively colours, soft pastels, and stunning mirror work further enhances its appeal. Customised tailoring and personalised after-sales service ensure customer satisfaction, as each garment is designed to be cherished for years to come. Throughout the year, Nayna actively engages with its community through various exhibitions, with a special focus on Ramadan and Eid celebrations. Samira believes that each customer interaction is an opportunity to strengthen the bond and ensure that every customer receives something memorable.
Looking ahead, Samira envisions expanding Nayna’s product range and incorporating traditional fabrics like Jamdani, Katans, and Muslin into its designs. This fusion of heritage craftsmanship with contemporary styles will allow the brand to create versatile, high-quality pieces that resonate with a global audience, while staying true to its roots. This bridge between tradition and modern elegance is built on unfaltering commitment to craftsmanship and the personal connection Samira cherishes.