In early 2020, House of Sprezzatura was born with grand ambitions to redefine Bangladeshi fashion. Founded by Mirza Faisal Ahmed, a visionary with almost 30 years of experience in the RMG industry, the brand aimed to establish itself as a beacon of personalised elegance and heartfelt design. However, shortly after its inception, the Covid pandemic and subsequent lockdown forced Sprezzatura to suspend operations. It wasn’t until 2022 that the brand resumed its journey, focusing on rigorous training for its craftsmen to meet the high standards it set out to achieve. With renewed confidence, Sprezzatura officially already in business, launched with an expanded product line on February 15, 2024, embodying the vision of global expansion and redefining Bangladesh’s RMG sector beyond cheap, fast fashion.
Ahmed’s passion for fashion and deep understanding of the business, gained from working with renowned international brands, fuelled the creation of Sprezzatura. “I realised that Bangladesh had significant potential to establish its own clothing brand in the international market,” said Ahmed. The driving force behind Sprezzatura is to change the international perspective by showcasing the exceptional quality and craftsmanship of Bangladeshi RMG.
Sprezzatura primarily produces men’s garments, with a few casual trousers for women. The collection includes dress and casual shirts, formal and casual trousers, summer blazers, jackets, panjabis, and pyjamas. Unlike conventional fashion calendars, Sprezzatura creates timeless, theme-driven collections that are available year-round. Each collection represents a distinct lifestyle, mindset, or identity. House of Sprezzatura’s long-term vision is to build a strong reputation within the Bangladeshi fashion landscape, focusing on comfort and durability. “Our strength lies in western clothes, and we focus on durability and timeless style,” Ahmed states. While ethnic wear was not initially part of the plan, the brand has started catering to market demands and plans to explore more.
For example, the ‘Decision Makers’ Series’ features classic white shirts designed for professionals who mean business, while ‘Adrenaline Rush’ offers bold, statement-making shirts for high-energy occasions. ‘Blue Blood’ exudes sophistication with pieces that carry a regal essence. “Rather than limiting creativity to seasonal trends, our collections remain available and continuously evolve,” the founder explains.
Every piece produced by House of Sprezzatura is special. “Any outfit looks good if one can carry it,” Ahmed emphasises. The brand’s extensive R&D on the human physique ensures a perfect fit, eliminating unnecessary draglines for a good drape. With a range of fitting options and meticulous craftsmanship, Sprezzatura matches the benchmarks of luxury brands. The brand also boasts its own testing facility to ensure the quality.
House of Sprezzatura’s path to success has been a challenging climb. From the initial blow of the Covid pandemic to training artisans and navigating economic and political turmoil, Sprezzatura has overcome crises by sticking to its vision. “Entrepreneurship is like jumping off a cliff and building a ladder before reaching the ground,” Ahmed cites Reid Hoffman, co-founder of LinkedIn. The concept of an international-standard local luxury brand in Bangladesh is new, and Sprezzatura tackles each challenge with enthusiasm, working hard to resolve issues that arise. The journey, a sweet rollercoaster, has seen them emerge stronger, from overcoming the initial setback of the pandemic to training skilled artisans and the showroom launch. The brand’s ability to retain nearly all its walk-in customers for multiple visits speaks volumes about the unique experience House of Sprezzatura offers.
House of Sprezzatura’s commitment to quality, creativity, and ethical practices, combined with its global vision, sets it apart as a luxury brand. As the brand evolves, it remains dedicated to crafting legacies, one exquisite piece at a time.