Ralph Lauren Fragrances introduces a bold, fresh, and powerful new scent with its launch of POLO EST. 67 EAU DE TOILETTE. Reigniting the POLO fragrance franchise, the new scent brings an athletic spirit to the iconic collection. Polo 67 EDT is for the man always at the top of their game, for the man who champions his own self-expression. A new global advertising campaign celebrates the power of dreaming through determination and grit, and features New York Yankees™ team captain, Aaron Judge. “In both the world of sport and the world of fragrance, it’s passion that sets things apart. Aaron Judge’s genuine love for baseball embodies what I most believe in — a commitment to excellence and the art of doing what you love,” said Ralph Lauren, Executive Chairman and Chief Creative Ocer. Growing up in the golden age of baseball in the Bronx, Mr. Lauren has always been inspired by the rich heritage of America’s favorite pastime. Heroes, from the iconic greats of baseball, boxing, basketball to larger-than-life movie stars, populated his dreams and inspired his own incredible journey – starting with selling ties to becoming one of the most celebrated American designers. For over 57 years, Ralph Lauren’s heritage has been deeply rooted in a spirit of ‘sporty elegance’. The brand has rich history in the world of sport with a renowned portfolio of global partnerships across tennis, golf, and the Olympics, along with a roster of world-class athlete ambassadors. Aaron Judge’s lifelong dedication and unwavering commitment to his love of baseball has catapulted him to become one of the world’s greatest athletes – he is a prolific, once-in-a-generation icon. The embodiment of sportsmanship, he transcends the world of baseball and is renowned for his quiet leadership, gracious and refined dignity, sustained dedication to excellence and a passion for giving back. Pushing the boundaries of what is possible, he is a testament to the next generation to design their own dreams. “Ralph Lauren is all about the American dream. As a brand I’ve always admired and dreamed of working with, it was an honor to collaborate with them – and no less, on a fragrance campaign that’s centered around designing your dreams though determination and grit. That is a message that really resonates with me in my baseball career and in my life,” said Aaron Judge. A pioneer in the convergence of sport and style, Ralph Lauren transformed the fragrance category with the introduction of the iconic Polo Sport fragrance in 1993 – shifting the paradigm of the world of fragrance with a scent designed for an active lifestyle. Polo 67 bookmarks a new chapter within the iconic POLO franchise, representing a powerful, creative, and sensorial exploration of the intersection of fragrance and athletics. Exclusively crafted by master perfumer Marie Salamagne, POLO 67 EDT embodies a warm vibrance with a unique blend of fresh and fruity notes of citrus, vetiver and sun-drenched bergamot combined with sweet pineapple accord.
• TOP NOTES: Bergamot Essence, Pineapple Accord, Lavandin Heart
• MID NOTES: Geranium, Clary Sage Essence Heart
• BASE NOTES: Vetiver Haiti, Sandalwood Essence, Patchouli Heart
Now available at Sundora Beauty