The story behind Bangladeshi Watch Maker’s launch
Bangladeshi Watch Maker (BWM) was born out of a desire to challenge the status quo in the world of wristwatches. Founded in 2021 as Bangladesh’s first-ever watch company, it sought to create timepieces that broke away from tired, conventional designs and forged a new path in the industry. Guided by a passion for originality and a commitment to quality, the brand embarked on a journey to produce innovative and meaningful watches that pay homage to Bangladesh’s cultural heritage.
Despite the common perception that Bangladeshi products may not meet international standards, Rafi Islam, Founder of BWM, refused to let such concerns hinder his dreams and embarked on a journey to challenge norms.
Growing up in New York City with a deep pride in his motherland’s history and heritage, Rafi was determined to make a positive impact in the world of wristwatches. Together with his brother, Saiful Islam, Co-founder of BWM, he sought to celebrate their cultural identity while creating unique, stylish pieces that would resonate with customers worldwide.
Their first release, the Nazrul watch, was a testament to the fusion of tradition and innovation. Named after National Poet Kazi Nazrul Islam, the watch featured lines from his book Bhangar Gaan on the dial, symbolising the brand’s commitment to honouring its roots. The limited-edition release of only 100 watches celebrated the 100th anniversary of the publication of Karar Oi Louho Kopat, further solidifying the brand’s dedication to its cultural inspiration.
Its Freedom watch series epitomises this vision. With a bold clasp bearing the Three-Naught-Three rifle insignia – a prominent symbol of Bangladesh’s struggle for independence – the watches capture the spirit of resilience and determination. The intricate dial design draws inspiration from the lanyard of the Bir Shrestha medal, while a sleek GMT watch with a black face dial and bezel serves as a poignant reminder of the lasting impact of war.
BWM has dedicated itself to meticulous research, design, and production processes. The brand’s unwavering commitment to excellence is evident in every detail, from the use of premium sapphire crystals to the enhancement of renowned Japanese movements with superior rubies and rotors. BWM’s ultimate goal is to create timepieces that will not only endure but also become cherished symbols of national pride and identity.
BWM chose a symbolic date for its launch: December 14, Martyred Intellectuals Day. This date holds great significance in Bangladesh’s history, not only as a day of remembrance but also as the anniversary of the passing of Birshreshtha Mohiuddin Jahangir, a hero of the Liberation War. Together with Nazrul and Mohiuddin Jahangir, BWM also honours the memory of Bir Shrestha Ruhul Amin with another watch line. He lost his life on December 10, 1971; only four days before Mohiuddin Jahangir.
By launching BWM and releasing the Freedom watch series during the second week of December, the founders aimed to celebrate the lives and sacrifices of these remarkable individuals while paying tribute to the rich cultural heritage of Bangladesh.
The response to BWM’s unique timepieces has been overwhelming, with watch enthusiasts from all walks of life embracing the brand’s commitment to quality and innovation. History enthusiasts, descendants of freedom fighters, poetry aficionados, and countless others have contributed to making the brand’s launch a resounding success.
Inspired by this outpouring of support, BWM is determined to continue blazing new trails in the world of horology. The brand’s ultimate goal is to elevate Bangladesh’s reputation in the world of fine products where the wearer of these timepieces will be proud of their country’s products as they already are of their history and heritage.