Miniso Bangladesh brought the magic of Harry Potter to life in Dhaka with a grand launch event at Centrepoint, Uttara.
The Harry Potter x Miniso grand launch in Dhaka marked a significant milestone for Bangladeshi fans, bringing the magic of the Wizarding World to life. The event held at Centrepoint, Uttara on December 20th, attracted a large crowd of enthusiastic Potterheads, eager to get their hands on the exclusive official merchandise.
Miniso’s Centrepoint outlet was magically transformed for the occasion, with enchanting decorations and multiple photo booths. The atmosphere was electric, excitement echoing through the aisles, much like the bustling Great Hall at Hogwarts. The collection itself was like a treasure trove for Potterheads, featuring Hogwarts House themed mugs, stanley cups, scarves, soft toys, stationery and more, ensuring that every fan regardless of age or gender, found something magical to take home.
The launch was more than just merchandise; it was an immersive Harry Potter experience. Fans enjoyed themed foods, posed with friends at the photobooths, and participated in activities like the Sorting Hat ceremony in the experience zone. “Harry Potter has been such a huge part of our lives,” remarked Orna, who along with her friends Saimun and Prisha, had been waiting in line since 8 AM, dressed as the Golden Trio. “This is a dream come true.” Saimun, ever the Ron Weasley of the group, chimed in, “This feels like reliving those childhood memories. It’s pure magic!” Prisha nodded in agreement, “We are so grateful to Miniso for bringing this to Bangladesh.”
The event left fans with not just trolleys of Harry Potter goodies but also hearts full of childlike joy and nostalgia. It was a magical day that brought the Wizarding World to life for Bangladeshi fans.
Md Kamal Hossain, the store owner of the particular Miniso Centrepoint store, inaugurated the launch enthusiastically along with the Miniso master franchisee owners of Bangladesh. “We are thrilled to have this international quality Harry Potter collection to Bangladesh,” he shared, highlighting the significance of this milestone. The Harry Potter merchandise will soon be available across all Miniso outlets, but the complete collection can only be found at the Centrepoint location.
Shah Rayeed Chowdhury, one of the directors of Miniso Bangladesh, hinted at more exciting collaborations on the horizon, revealing that Miniso intends to introduce more popular IP Collaborations in 2025 such as ‘Spiderman’, ‘Minecraft’, ‘Pokemon’, ‘Jurassic Park’, ‘BT21’ and many more.