Located in Dhanmondi and founded by sisters Safa and Saila Shareef in 2023, Salon 31 offers a sanctuary for clients to indulge in customised, luxurious treatments. For Safa, the transition from Shareef Artistry, her former enterprise, to Salon 31 marked a significant turning point. Despite having an established clientele, the makeup artist and entrepreneur chose to start anew, reimagining her business to reflect her evolved style and sensibilities. Safa aimed to break away from traditional parlour aesthetics, driven by a desire to design a sophisticated, minimalist, and relaxed space where each client would feel a sense of connection and importance.
Building upon the trust and credibility she had earned through her professional experience, Safa sought to distinguish her new venture from the past, ensuring its success would not solely depend on her craftsmanship. The evolution of Salon 31 has continually challenged the team to grow, pushing them to approach each hurdle with their best effort and mindset. The support from returning clients, who value the salon’s commitment to excellence and unique vision, has been a significant factor in its increasing popularity and maintenance of high standards.
Salon 31’s name resonates with the younger generation due to its short, chic, and modern appeal. Safa and Saila work collaboratively, ensuring a personalised touch in every aspect of their services. From customised makeup to tailored hair colours and bespoke facials, their clients feel appreciated and heard. Their commitment to introducing new brands, innovative makeup styles, and valuable services, along with leveraging social media to showcase their work, keeps them at the forefront of the industry.
Salon 31 excels in contemporary bridal makeup that enhances individual features with a flawless finish. The salon prides itself on its exceptional team for makeup and hairstyling and being fully booked with makeover appointments year-round.
Safa’s dedication to personalised service shines in her approach to bridal makeup. “Prior to their events, I consult with brides to help them choose their makeup, outfits, jewellery, and skincare treatments. This process helps us develop a stronger rapport, ensuring that we are on the same page on the day of the event. I focus on making brides feel confident in the look they choose. I consider myself a versatile artist, and as long as brides have faith in me, I believe any look can be achieved according to their features – all while enjoying plenty of fun, long chats and coffee,” she explains.
Rather than following trends, Salon 31 prefers to set them by understanding and reflecting its clients’ preferences. While the salon stays up-to-date with the latest techniques and products and provides regular staff training, its distinct appeal lies in its minimalist yet caring approach, placing exceptional service and artistic excellence at the heart of its operations.