Lighting Up The Willows


A look back at how Pinky Promise by Nity stole the show


With a purpose to facilitate small-medium businesses in the United Kingdom that cater to retail, fashion, lifestyle and related services, the ‘In-Vogue: The Retail, Lifestyle & Services Exhibition 2023’ took place on Saturday 23rd September 2023, at The Willows, London. Among the brands lighting up the runway with their captivating collections, Pinky Promise by Nity stood out as the fast-emerging, Bangladeshi ethnic lifestyle brand. The event showcased over 110 SMBs in the fashion and lifestyle domain and connected them to audiences and enthusiasts, creating an extraordinary experience and exposure to the community based in the UK.


PINKY PROMISE BY NITY GRACED THE RUNWAY AT THE FASHION SHOW FOR THE SECOND CONSECUTIVE YEAR.


Pinky Promise by Nity graced the runway at the fashion show for the second consecutive year. Their stunning fashion and lifestyle collections for a wide audience reflected the abundant Bangladeshi offerings of this ethnic wear brand, known for its comfort and exquisite designs. Holding on to its promise, the brand exhibited some of the most beautifully intricate designs of ethnic lifestyle clothing to their potential clients in the UK, who often fail to access the brands serving the Bangladesh market. The brand firmly believes that customers in the UK deserve the same top-quality fashion and design that their customers in Bangladesh appreciate and value. They are committed to making that happen for their UK customers. Because, it’s not just about clothes; it’s about giving everyone the chance to wear something truly special.


THE REMARKABLE RESPONSE FROM THE CLIENTS AT THE EVENT FURTHER SOLIDIFIED PINKY PROMISE’S STRONG DEMAND IN THE UK, WHO SHOWCASED THEIR NEWLY LAUNCHED AUTUMN 2023 SPECIAL EDITION.


Looking at the tremendous feedback it received, the owner and founder of the brand, Tazrian Binte Ishaque Nity believes its participation in an event that brings together both Bangladeshi and UK retail fashion business was well worth it. The remarkable response from the clients at the event further solidified Pinky Promise’s strong demand in the UK, who showcased their newly launched Autumn 2023 special edition, featuring a dreamy collection of nightwear, pajamas & kaftans, among the diverse audience at The Willows, London.

The In-Vogue exhibition, presented by EEL Association, featured multiple attractions like live fashion, travel and lifestyle shows, motivation speakers, a professional and life coaches talk show, debates, presentations, arts and crafts corner with workshops, mouth-watering street food, an Autumn Property showcase with traders and businesses, and rounding it all off was an In-Vogue after party event.

Photographs: Courtesy of Pinky Promise by Nity