Psychology Behind the Toxicity

 What exactly is ‘toxic masculinity’, and why figures like Andrew Tate are viral on social media


Currently, in the age of unfiltered publications of all types of content, celebrities with ‘toxic masculine’ ideologies have also grown in very large numbers. One of them even made it to jail as well despite having a massive number of supporters.  And who is this charming fellow, you ask? Well, it’s none other than Andrew Tate – entrepreneur, kickboxing champion, and self-proclaimed expert on all things masculinity. With his charming smile, chiselled abs, and complete disregard for anyone’s feelings but his own, Andrew Tate is the epitome of toxic masculinity, with a legion of adoring fans, who hang on his every word as if it were gospel.

Understanding Toxic Behaviour

Toxicity in human behaviour refers to patterns of behaviour that are harmful, negative, or disruptive to others. This can include verbal abuse, manipulation, bullying, intimidation, or any other actions that cause harm or distress to others. Toxic behaviour can stem from various factors, including personal insecurities, past trauma, and societal or cultural influences. Sometimes, people engage in toxic behaviour as a way to protect themselves or maintain power and control over others.

What Is Toxic Masculinity?

Toxic masculinity is a phenomenon that has been the subject of much discussion in recent years. It refers to the harmful aspects of traditional masculinity that have been perpetuated by society for many generations. These aspects include the glorification of aggression, the suppression of emotions, and the belief in male superiority.

Toxic masculinity has several negative impacts on individuals, relationships, and society as a whole. It can lead to emotional repression and an inability to form healthy relationships, and it can also contribute to gender-based violence and discrimination against women. Furthermore, toxic masculinity perpetuates a culture of aggression and violence that can have far-reaching consequences.

Andrew Tate is Trending

Oh, Andrew Tate. The real reason he’s getting viral is that he’s a self-proclaimed ‘pick-up artist’ who shares his ‘expertise’ on social media. And for some reason, people are eating it up. Maybe it’s his dashing good looks, his apparent confidence, or his ability to spout off pseudo-scientific nonsense that makes people feel like they’re learning something. 

Despite his fans, the majority of people find Andrew Tate to be a repulsive and toxic figure. He’s been accused of promoting toxic masculinity and misogyny, and his advice on women and relationships has been criticised as being manipulative and harmful. But who needs critics when you’ve got a legion of fans who are ready to defend you no matter what? 


Toxic masculinity is a phenomenon that has been the subject of much discussion in recent years. It refers to the harmful aspects of traditional masculinity that have been perpetuated by society for many generations.


Why This Content Appeals To People

The psychology behind why people are drawn to Andrew Tate’s content is complex and multifaceted. There are several factors that may be at play, including:

Confirmation bias: People are more likely to believe and accept information that confirms their existing beliefs and values. So, for individuals who already hold beliefs that align with Andrew Tate, his content may be particularly appealing because it reinforces their pre-existing worldview.

Group identity: People often derive a sense of belonging and identity from the groups they are a part of. For individuals who identify with Andrew Tate’s ideology, his content may serve as a way to reinforce their sense of identity and belonging within that group.

Social proof: The concept of social proof suggests that people are more likely to adopt the beliefs and behaviours of others when they perceive them to be popular or widely accepted. So, the fact that Andrew Tate has amassed a large following may make his content more appealing to some individuals.

The allure of authority: People are often drawn to individuals who present themselves as experts or authorities in a particular domain. Andrew Tate positions himself as an authority on relationships and gender dynamics, which may make his content more appealing to individuals who are looking for guidance in those areas.

Confirmation of preconceived notions: Many people have preconceived notions about gender roles and relationships, often informed by cultural or familial factors. For these individuals, Andrew Tate’s content may be attractive because it confirms what they already believe to be true.

It’s important to note that none of these factors excuse or justify the harmful content that Andrew Tate promotes. However, understanding the psychology behind why people may be drawn to his content can help us develop strategies to combat harmful beliefs and promote more positive and equitable perspectives. 

How To Curb Toxic Masculinity

To curb the vitality of toxic masculinity, we need to start by recognising and addressing it head-on. This means calling out harmful behaviours and beliefs when we see them, both on an individual and societal level. We also need to promote and celebrate positive and healthy expressions of masculinity, such as vulnerability, empathy, and emotional intelligence. Education and awareness-raising campaigns can help to dismantle harmful stereotypes and gender roles while encouraging open and honest communication between individuals can help to promote healthier relationships. Ultimately, it will take a concerted effort from all of us to create a more equitable and just society, but by taking small steps in our daily lives, we can help to curb the vitality of toxic masculinity and create a brighter future for all.