Grameenphone creates an experience of an exclusive evening
At midnight on 21 April 2022, the Sky Ballroom of Hotel Le Méridien turned into a rare spectacle. Grameenphone presented Lumière, an experience like no other, to an exclusive crowd in Dhaka. In French, ‘lumière’ means light, the essence of which was captured by the event. It gathered people who brought their own definition of who they are, creating the perfect encounter of delights with a shining constellation.
Lumière was designed around a late-night engagement for those celebrating the finer aspects of life. An opportunity to witness the possibilities of a unique assortment was awaiting the incoming guests. The host, Azra Mahmood, greeted guests who were waiting for the surprise to unfold. One could feel the suspense in the air – what is Grameenphone presenting through this unique initiative? When asked about their expectation, guests expressed their eagerness to spend time with known faces. An excitement to witness the city being awake at night after a long hiatus due to the pandemic was common among them.
AN EXCITEMENT TO WITNESS THE CITY BEING AWAKE AT NIGHT AFTER A LONG HIATUS DUE TO THE PANDEMIC WAS COMMON AMONG THEM.
The event invited its attendees to walk around the city of Lumière full of gastronomic experiences and exclusive lifestyle displays. Chefs arranged their mise en place, deftly mixing all ingredients. Culinary delights from across the world were brought together to offer an immersive experience. Such an amalgamation is rare, where one can relish the wonders of taste from different corners of the world all in one place. The finest fillings of Turkish, Middle Eastern, European, American, Asian and Japanese cuisines were served. Guests mingled over a shared enthusiasm for food and lifestyle.
Some of the finest brands in Bangladesh showcased their collections and presented offers exclusive to the event. The fashionable Zurhem showcased their exclusive suits and provided a 10% discount. Sarah Karim Couture launched its Eid casual collection at this event. It was complemented by Amisheé’s jewellery, known for its exquisite design. The event’s lifestyle section was diversified with the presence of Sundora’s wide selection of fragrances, which offered free membership cards with a 15% discount to the guests.
Premier luxury watch retail boutique Mohammad and Sons presented a watch display with pre-booking options. Share Trip completed the lifestyle package, preparing for a post-pandemic reawakening of travelling. The country’s first online travel aggregator offered some exclusive holiday packages, coupled with complimentary vouchers, at exotic locations in Malaysia, Nepal, Egypt, Kenya, and Turkey.
Reflecting on this medley, the number 1 all-rounder, Shakib Al Hasan, expressed that he expected no less from an event by Grameenphone. CEO of Grameenphone, Yasir Azman, appreciated the energy brought by the guests that reflected the trust in the brand. The Sky Ball Room of Le Méridien was illuminated with the presence of corporate leaders and prominent figures, enjoying shared moments.
In every sense, Lumière was an experience from Grameenphone that was not only the first of its kind but a carefully crafted one to delight the senses. The number one telecommunication company has been a pioneer in presenting new experiences to its customers for the last 25 years. Lumière was an escape from the mundane and the imagination to offer something different brought into fruition.