Colors are powerful. In each shade, it bears the strength of envoking emotions and insight. With a rich profusion of colors at its core, Bishworang by Biplob Saha began its journey on 20th December, 1994. Initially it was just a 100 square feet store called Rang. Later in 2015, it was rebranded as Bishworang as it aimed to extend the glory of Bengali culture beyond the national borders. This year, Bishworang marked 27 years of its journey.
Owner
Bishworang by Biplob Saha
“In the past two decades, Bishworang has reached a height of complete efficacy. Despite the ups and downs, every time I look back, I get ecstatic and nostalgic. Bishwarong is a like child to me. Together with my team, I sowed the seeds and nurtured its growth every day. Today I feel proud to see its colorful branches spread both across the nation and the world,” said Biplob Saha, the founder of Bishworang. A student of Fine Arts at the University of Dhaka, Biplob Saha initiated the brand as a hobby while he was still at the university. With a dream to globally represent the nation’s traditional attire, he had to overcome tremendous hardships and challenges. At a time when the fashion industry of our country was not as estabilished as it is today, Biplob Saha’s indomitable perseverance and passion accelerated him to seize the day and organize an exhibition of his sharee collection at Zainul Gallery. His admiration of Bengali traditions led him to focus on empowering our indigenous weaving industry. As an artist, Biplob Saha emphasizes on representing Bangladesh’s history, culture, and tradition in his designs.
In the Bangladeshi fashion industry, over the years, the brand has received tremendous honor and acclamation for merging fashion and art into sophisticated traditional wear. Bengali traditional essence and elements like shokher hari, nokshi pakha, Bengali cinema, Rabindranath Tagore, Bengali paintings, rickshaw motifs, terracotta motif, etc. are incorporated into the designs. These designs inspired by the Bengali culture has been internationally exhibited in place such as the USA, India, Malaysia, Canada and many other countries.
ALL OF BISHWORANG’S COLLECTIONS ARE CREATED BY THE SKILLED ARTISANS OF NARAYANGANJ, BAGURA, MANIKGANJ, JAMALPUR, SIRAJGANJ, AND COMILLA. OVER 5000 ARTISANS WORK WITH WITH THE BRAND
The brand works heavily with Tangail’s traditional tant, putting an immense effort into incorporating the fabric in the modern fashion industry. All of Bishworang’s collections are created by the skilled artisans of Narayanganj, Bagura, Manikganj, Jamalpur, Sirajganj, and Comilla. Over 5000 artisans work with with the brand. “This has not been only my journey. Our artisans, weavers and each staff associated with Bishworang is its strength. We have always aspired to explore our cultural instinct and disseminate the beauty of our traditional attire across the globe,” said Biplob Saha.
Generally, the brand organizes campaigns to celebrate cultural events like Eid, Durga Puja, Pohela Boishakh, Pohela Falgun, etc. From time to time, famous personality such as Bipasha Hayat, Shamim Ara Nipa, Rosy Siddiki, Sadia Islam Mou, and many others have supported the brand. In 2010, Bishworang organized a groundbreaking fashion exhibition titled Amader Prattohik Jibone Rong er Uposthiti. Apart from that, on Mother’s Day, Bishwarang organized Amar Ronge, Amar Ma. The aim of the event was to enhance and unveil the creative potential of children. All the artworks of the participating children were merged into the brand’s designs.
Bishworang is inspired by the history, culture, and tradition of Bangladesh. Each design and stitch reflects the colorful stories of our motherland. Over the years, Bishworang has launched sub-brands such as FaceRang, Shraddha and Biye Barir Golpo. In future, the brand will continue to color the lives and souls of millions. In expressing the future possibilities Biplob Saha said, “Bishworang will stay resilient in demonstrating our traditional clothes and attire. However, we need more people from various sectors to come forward and work towards the preservation and celebration of our Bengali heritage. Only we can truly uplift and showcase the beauty of our culture.”