The role of fatherhood is one that is somewhat underrated yet just as special and integral for the development of a child as any. Geographically speaking, the relationship between a father and a child is quiet, subtle and morphed out of mutual respect and affection that very often goes unexpressed in this part of the subcontinent. But perhaps, therein lies the beauty of this bond.
Every year, the world celebrates this special form of selfless love on the third Sunday of June. To commemorate this occasion, Priyo Store, an e-commerce initiative by Priyo Limited, has launched the “#PriyoBaba” campaign to engage with people, eclipsing a heartwarming moment. The campaign involves participants posting pictures with their father from their Facebook account. The 15 best pictures with most amount of engagement will be rewarded with a total of 2,20,000 Priyo Points, which they can redeem to buy products and gifts from the Priyo Store.
Rules of Participation:
- Participants will have to post a heartwarming picture with their father from their Facebook profile.
- The privacy of the post must be set to ‘Public’.
- The hashtags #priyobaba & #priyostore must be attached with the caption.
- The post can also be shared on different groups on Facebook.
Evaluation & Incentives:
- Top 15 posts with maximum engagement will be rewarded with Priyo Points.
- Top 3 post makers will receive 50,000; 30,000; 20,000 Priyo Points respectively.
- The following 12 post makers will receive 10,000 Priyo Points each.
This campaign is one of many initiatives by Priyo Store to engage their user community on social media while aligning with its mission to do meaningful business. To know more about the campaign and Priyo Store, click here.