DISRUPTIVE BY DESIGN

ISHO HAS SUCCESSFULLY BRIDGED THE GAP BETWEEN WHAT IS DESIRED IN MODERN LIVING AND WHAT IS AVAILABLE IN THE MARKET, ENABLING IT TO BECOME THE COUNTRY’S NUMBER ONE FURNITURE BRAND IN ONLINE SALES

ISHO is the currently biggest name in contemporary home decor in Bangladesh. It has inspired a trend of aesthetics that is comfortable and welcoming without being cluttered and dark. By focusing on colour, spacing and most importantly design, ISHO has redefined the concept of luxury interiors at an affordable price.

Fueled by research and innovation, it has made numerous disruptions in a market that used to be dominated by traditional players. ISHO has successfully bridged the gap between what is desired in modern living and what is available in the market, enabling it to become the country’s number one furniture brand in online sales. Subsequently, Alexa site rankings, a service that ranks millions of websites globally, shows that it is now amongst the top three furniture brands in Bangladesh. ISHO’s astronomical rise is a testament to the founding philosophy and the relentless pursuit of bringing much-needed innovation to the furniture industry.

ISHO has redefined the role of furniture brands in the country. More than just selling products, it has elevated the entire experience through marketing campaigns, creative content and premium customer service. Consequently, a significant portion of its customers are millennials who value ISHO’s service and designs. With ISHO Design Studio, their very own interior design consultancy, the brand has created an additional benchmark for the industry that is unmatched by its peers.

Experience the world with ISHO

ISHO is passionate about bringing a newfound appreciation of design to people’s lives with its furniture. As you know, what sets ISHO apart is their design inspired by global locations and places, which enable customers, in a sense, to experience the world from the comfort of their homes. Each of the ISHO collections are named after places and are made to reflect the attributes, design aesthetics and nuances of both the furniture that have originated from these places and the places themselves.

So, take a trip around the world through ISHO’s designs which are masterfully crafted. From having designs that are inspired from the neighbourhood of Soho in New York, to the city of Malmo in Sweden, to Muko in Japan, to designs that originate from the Rif region of Morocco and its majestic carpets, ISHO’s designs are truly global. With a total of 36 collections, consisting 1600+ products to choose from, a number of its designs also pay homage to homegrown wonders such as Ratargul, Jorasanko, Nakshikatha and Sonargaon.

Father’s Day Gift Guide

The celebration of Father’s Day reminds us of the importance and the challenges of fatherhood. With the day right around the corner (June 20), it’s time to start thinking about ways to celebrate one of the most important persons in your life. There are endless ways you can show your love and appreciation to your father, and ISHO’s gift options might be a good place to start. They will surely put a smile on his face!

ISHO Mart

Just as they’re changing perceptions with their global designs and aesthetics, ISHO is also redefining the retail landscape of Bangladesh’s furniture market. ISHO has recently launched ISHO Mart to cater pick and buy options for their customers. It currently operates in one of the largest furniture showrooms in the country with a 20,000 sq ft area housed over eight floors with complete furniture solutions and accessories for bedrooms, offices, living rooms and dining rooms.

A closer look at the hype reveals the inherent secret to its success – the gainful union between the demand for quality products, and in this case accessories, with beautiful, functional designs and a brand that is dedicated to becoming disruptive by design. Visiting the ISHO Mart is like embarking on an adventure in a treasure trove. The art of their floor display is mesmerizing and entices a sense of adventure.

Perhaps the most impressive aspect of ISHO Mart is the variety of products on offer. The range includes everything from tableware, glasses, jugs, cutlery, rugs, cushions, vases and many other everyday accessories. ISHO Mart has transformed trivial household items into aesthetically pleasing pieces that enhance the outlook of modern homes. ISHO Mart is sure to enhance the brand’s success and contribute significantly to its robust growth in the coming years. One thing we know for sure, it’s the first of its kind in the country!