Rubab Nayeem Khan learns about Pran’s success from Tahmina Sharmin Rumki
Pran RFL has been a trusted family brand for decades now, primarily specialising in foods. The company has established its goodwill among their consumer base ever since the launch of various other household products. Marketing Manager of Media Planning and Analysis, Tahmina Sharmin Rumki sheds light on Pran’s success. “At Pran RFL, we believe you should enjoy what you eat and still live in good health . Hence, we’re dedicated to making the food that people love even better,” she shares. “We’re supporting programs and partnerships that help to educate and induce people to make healthy choices.”Given the advent of technology and media, Pran too is riding the advertising wave. Pran group is one of the highest spender groups that invest heavily on print as well as electronic media, hence we rely on the television channels and FM radios of Bangladesh. “We use multiple platforms to achieve cut-through in a highly fragmented media,” she comments. “Through our effective media planning and media buying we are able to reach our target audience.” She also feels that this influences shopping behaviour and patterns at all stages of the decision making process. Be it building materials to kitchenware to household items, Pran’s vision to serve the common people of Bangladesh stands strong and true. “Innovation is very important. Developing and working with over 3000 products and exports in 130 countries, the opportunities to grow here is immense,” Rumki says fondly. “I am very passionate about this company and it gives me great pleasure to be a part of a brand that remains close to the heart of many,” she wraps up.