Tom Ford has been dressing men with some of the world’s finest menswear since his emergence in the fashion industry. And now he is about to the change the way we shop. Ford broke out of the system of revealing collections five to six months before the collection hits stores, and joined hands with designers like Burberry’s Christopher Bailey at the See Now, Buy Now collection for Fall 2016. Through the campaign, interested buyers can immediately buy new designer wears fresh off the ramp. Here’s why Ford’s Fall’16 collection is something to look forward to:
Back in the game After six whole years, Ford has returned to the runway at New York Fashion Week with men’s and women’s collections.
Buy what you see Ford has changed the whole shopping and runway experience by initiating his instantly shoppable line at the Four Seasons in New York. Buyers could make purchases immediately after the presentation.
Attention to details As Gigi Hadid walked the ramp in a maxi dress and a triple strap harness around it, all were awe struck. Ford’s leather lace-up boot with a set of crystal cuffs, ’70s inspired shearling patchwork coats and geometric, spindly jewels were details that stole the show.
What’s next in store for Ford The show was a follow-up to the premiere of Ford’s second film, Noctural Animals,at the Venice Film Festival. All the more reason for the big anticipation.