Photograph by Choudhury Safwat Gani
“Out with the old and in with the new”- the saying certainly reflects in Asma Sultana’s collection.
Having launched her clothing line Zoan Ash by Sultana A for almost six months now, Sultana shares her insight in fashion and what inspired her to begin her journey in this industry. “I was intrigued by the uniqueness of these dresses. I think that the fashion capital Paris really inspired this collection. The style there was glamorous and uncommon,” mentions Sultana. When it comes to fashion, her weakness lies in the simplicity of sequins and handmade clothes.
Despite having stepped into the fashion market quite recently, Sultana has high hopes for Zoan Ash. She says, “The type of clothing that Zoan Ash caters has a distinguished expression. The designs are contemporary and exquisitely crafted in order to meet the requirements of its clients.” A passionate designer, Sultana stresses on her need for consistency in her fashion brand. “I’m only focusing on one type of clothing right now. The reason behind not doing casual or readymade outfits is because I have been doing so for the past eighteen years. Zoan Ash however, focuses on made to measure dresses for specific occasions,” elaborates Sultana.
Having said that, she also states that most of her designs are made of sequins and embellishments which is considered a signature for the brand. According to Sultana, 2016 looks promising for Zoan Ash. She’s ready to dive right in and make her mark in the fashion platform. “I’m working with chantilly lace and velvet fabrics. I’m also working with sequins, so one can expect such items in the near future,” concludes Sultana.