The Art of Employability

Steps that university students can take to stand out in the professional world

Chief Inspirational Officer,
Don Sumdany Facilitation & Consultancy
Managing Director,
Ikigai HR Services Limited,
LoveGen Bangladesh

In today’s competitive job market, possessing technical knowledge alone is no longer sufficient for university students or recent graduates to stand out. Employers increasingly prioritise candidates with a robust set of soft skills that go beyond academic qualifications. This article explores the importance of developing specific soft skills and their direct relevance to the realities of the job market. By focusing on areas such as CV writing, interview skills, MS Office proficiency, digital marketing and managing social media platforms, public speaking and presentation skills, and grooming and etiquette, university students can enhance their employability and stand out in the professional landscape.

 Crafting an Impressive CV

A well-crafted CV is crucial for making a positive first impression on potential employers. University students should learn how to effectively showcase their academic achievements, extracurricular activities, internships, and relevant experiences concisely and in a compelling manner. By highlighting transferable skills and aligning them with job requirements, students can demonstrate their suitability for specific roles.

 Mastering Interview Skills

Interviews serve as the gateway to landing coveted positions, and strong interview skills are essential for success. One should focus on preparing for interviews by researching the company, practising common interview questions, and developing concise and impactful responses. Additionally, honing non-verbal communication skills, such as maintaining eye contact and displaying confident body language, can significantly influence interview outcomes.

 Proficiency in MS Office

Proficiency in MS Office applications, such as Word, Excel, and PowerPoint, is crucial in almost all professional settings. University students should invest time acquiring and refining these skills as they are widely used for tasks like document creation, data analysis, and presentations. Being proficient in MS Office can enhance efficiency, productivity, and overall effectiveness in various roles and industries.

Harnessing Digital Marketing and Social Media

In this digital age, businesses heavily rely on online platforms for marketing and customer engagement. University students can benefit significantly from acquiring digital marketing and social media skills, which are increasingly in demand. Understanding social media platforms, content creation, analytics, and online advertising can open doors to marketing, communication, and public relations opportunities.

 Public Speaking and Presentation Skills

Practical public speaking and presentation skills are highly valued in professional environments. Thus, those who can confidently articulate their ideas, engage an audience, and deliver impactful presentations have a distinct advantage. Joining public speaking clubs, participating in debates, and seeking opportunities to present in front of peers can help build confidence and polish these essential skills.

As the job market becomes increasingly competitive, university students must recognise the significance of developing diverse soft skills.

Grooming and Etiquette

First impressions are crucial in professional settings, and grooming and etiquette play a significant role in this. Thus, one should understand the importance of dressing appropriately, maintaining personal hygiene, and adhering to professional codes of conduct. Cultivating good manners, practising active listening, and demonstrating respect for others can leave a lasting positive impression on potential employers and colleagues.

As the job market becomes increasingly competitive, university students must recognise the significance of developing diverse soft skills. By focusing on CV writing, interview skills, MS Office proficiency, digital marketing, and social media, public speaking and presentation skills, as well as grooming and etiquette, students can position themselves for success. These soft skills enhance employability and contribute to personal growth and professional advancement in today’s job market.