Today YELLOW, the #1 fashion brand of Bangladesh, opened the doors of a flagship store at Ring road, Mohammadpur.

“We are delighted to be celebrating the opening of our new flagship store at Mohammadpur.” said Syed Naved Husain, the CEO and Group Director of BEXIMCO Ltd. “The YELLOW store brings international shopping experiences to the people of Mohammadpur with our season fresh collections, state of the art store decoration, and dedicated customer services. I believe it will bring immense joy for the people here.”

Spanning over 7000 sq. ft., the store’s high-end design reflects YELLOW’s innovative retail concept and aims at offering Mohammadpur customers a chance to enjoy world-class retail experience. This new store invites customers to YELLOW’s universe of premium styling and unparalleled quality and ensures a refreshing atmosphere with focus on products, fashion, and trends.

Customers can relax amid three floors of airy, modern space with plenty of natural light. Seven large sized trial rooms ensure that there is no waiting for the customers to try on their selections. YELLOW sales associates are on hand to provide styling advice.

To mark the opening of the Mohammadpur store, YELLOW hosted a launch event at the store during the evening of 02 May 2019 with the presence of Executive Director Mr. Shehryar Burney; Head of Retail Hadi S. A. Chowdhury; media and corporate invitees; and other distinguished guests.