*Arif Hafiz sings his parts in life’s chorus with utmost aplomb. Irfan Aziz converses with the man over a morning walk and comes back awe inspired

Arif Hafiz is a man who wears many hats. To the socialites, he is a sharply dressed individual who enjoys immortalizing Dhaka’s party scene with his passion for photography. To the fitness savvy, he is a diet guru often referred to as the Keto King as he pioneered the Keto Diet in Bangladesh. A former restaurateur and a fellow dog lover, the prospect of getting to converse with him intrigued me, to say the least. The person who greeted me was exactly what I had expected, an enlightened gentleman with an air of swagger about him who at 52, was fitter than most individuals of his age I know. He was about to head to the park for his cardio routine when I walked in and the fact that he did not want to compromise with it showed exactly how seriously he took his health. I decided to tag along for a much-needed workout session of my own and thus began our conversation.

Model: Arif Hafiz
Makeup & Hair: Jumman Hawladar
Photographs: Abir Hossain Noman
Fashion Coordinator: Asif Sulaiman

A Style Elegante
Arif’s father worked for the army back in the 60’s. He grew up in a very sophisticated environment. In addition to that, he worked for the American Express Company which meant that he was always surrounded by people who dressed to impress. So it comes as no surprise that he developed a knack for it in himself. “I believe in following one’s own instincts when it comes to fashion rather than trends but if I had to choose an inspiration, I’d say that I very much keep up with whatever Italian men wear. I simply love how they mix business with casual”, he stated.

Model: Arif Hafiz
Makeup & Hair: Jumman Hawladar
Photographs: Abir Hossain Noman
Fashion Coordinator: Asif Sulaiman

Fashion tip: If you have to choose between being overdressed and being underdressed, always opt for the former.

The Keto King
At one point of his life, Arif was overweight. His clothes would no longer fit him and he found himself in the “black t, blue jeans” trap. “While doing research, I stumbled upon the Keto diet and due to its scientific nature, it made more sense to me than most diets out there. So I gave it a shot”, elaborated Arif. In the first 100 days, he lost 17 kg which proceeded to become 24 kg overtime. Pretty soon he was able to return to his dapper lifestyle. He also became the spokesperson for Keto Diet which sparked a string of followers that include CEO’s, socialites and even national level sports athlete. The thing that sets Keto Diet apart from other diets is the fact that it helps you to keep a constant level of energy throughout the day. Arif also supplements his diet with cardio twice a day.

Model: Arif Hafiz
Makeup & Hair: Jumman Hawladar
Photographs: Abir Hossain Noman
Fashion Coordinator: Asif Sulaiman

Fun fact: Keto Diet is mostly comprised of fat, the very thing we want to lose when it comes to shedding those pounds.

The Everlasting Grace
While he exudes an everlasting youthfulness in parties, Arif Hafiz is a calm and composed person who looks like he has life all figured out. When asked about his secret, he smiled and replied, “I believe that the purpose of this life beyond everything, be it monetary gain or materialistic gain or otherwise, is to just be happy. You need to realise this and create that mindset otherwise you will never feel satisfied regardless of wherever you are.” No wonder this style icon has already set the bar high when it comes to aging gracefully.

Model: Arif Hafiz
Makeup & Hair: Jumman Hawladar
Photographs: Abir Hossain Noman
Fashion Coordinator: Asif Sulaiman

Lifehack: If you are passionate about something, do not let it go, no matter what.

Socializing in the age of Social Media
While most people antagonise social media and dub it as the killer of meaningful conversations, Arif shares a different opinion. According to him, social media has actually made it simpler for people to reach out and get to know one another. “Social media has made it more easier than ever to catch up with long lost friends and even meet new ones”, exclaimed Arif. Everything has its good sides and bad sides. You just need to learn how to use the good sides more elaborately.

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Irfan Aziz

Irfan Aziz is a Sub Editor of ICE Today magazine. He is a pug enthusiast who loves looking at memes, writing and sketching.