Photos: Sakib Muhtasim
Some of the popular online brands in Bangladesh like Viola by Fariha Tashmeen, Sparkling Emotions by Trishita Nowroj Farhan and Suvastraa by Nadira Haque started their online business venture four years ago and received tremendous response from customers. With that came the demand to start up a physical store which brought them all together under a single label – Era House.
The individual brands offer different products. Viola and Suvastraa specialise in designer wear ranging from casuals to exclusive salwar kameez and tops. Sparkling Emotions has a wide range of stunning accessories such as neckpieces, bracelets and ear rings. A unique feature about Era House is that it provides a platform for the talented designers to work together as a team and always help each other out. It’s always a satisfying experience when the barrier between the buyer and seller shrinks. Era House serves its customers with its fast and easy shopping service.
Unlike other stores, the designers themselves are present at the store most of the times and they help customers choose which makes the process of decision making easier. Moreover, the designers themselves provide assistance as to which ornament might match the dress, or what colour combination to go with etc.
For ready products, its cash on delivery and for pre-ordered dresses or accessories, there is a 50% advance which is collected through bank transaction. The advance can also be made at the showroom.