ICE Today, a premier English lifestyle magazine, is devoted to being the best in terms of information,communication, and entertainment (ICE). The magazine features the various aspects of urban life such as fashion, food, travel, wellbeing, events, etc. along with an issue appropriate cover story. Seen as a trend setter, ICE Today, has become a much sought after publication since 2005. The publication prides itself on providing a little something for everyone with monthly sections such as Your It List Shopping, Health, Gizmo, Style, The Creative Nook and more. The special issues, namely the Eid, Wedding, Men’s and Travel, have gained immense popularity among readers in recent years. Keeping at par with international standards, the first English lifestyle magazine of Bangladesh aims to deliver quality reading material along with updates on contemporary urban culture.