Guess what Kangana Ranaut and Reebok have in common?

A long-standing norm in our society is the fact that “girls don’t fight.” A notion that quite frankly makes no sense at all but women have been subjected to it and forced to lead by it for years. But things have changed for the better and girls DO fight. And Reebok’s latest campaign perfectly sums that up.

Lead by Kangana Ranaut, this electrifying commercial is bound to get you pumped up regardless of your gender. The advert injects more energy to women empowerment by reminding ladies everywhere that the power is in their hands, not the societies. “Don’t just frown, step up and see the challenges back down,”

Kangana urges women to take a stand against all stereotypes. And likewise, the ad particularly focuses on eve-teasing, something any and every woman have to go through (sad reality) at one point or another and how most women choose to stay quiet due to societal barriers. In a bid to break these barriers, Reebok’s campaign encourages women to speak up and overcome all adversities. This was symbolized by the protagonist of the video standing up to a bunch of eve teasers.

This campaign is a refreshing encouragement for all the women who are taking a stand in a male-dominated world and are shattering glass ceilings every day.

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Irfan Aziz

Irfan Aziz is a final year Economics student. He is a pug enthusiast who loves looking at memes, writing and sketching(not as much as he would want to).

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