Daraz Bangladesh hosted an eye-catching fashion show presented by TRESemmé to re-launch the fashion category and to kick start Daraz Fashion Week 2017 on a high note. The event started at 6 PM at Radisson Blu Water Garden with guest registration & greetings. Almost 300 guests representing various brands, communities, bloggers, celebrities & many journalists were present in the ceremony. The YouTube sensation Xefer Rahman was present during the show & performed her original tracks. The participating brands of the event were Vasavi, Yellow, O2, Amor Studio, Zaara, Butterfly, Le reve, Mansha, Ghungru, O|Code. Each brand had a single dedicated que on the runway to showcase their own products.
There were several pop-up stores at the event which allowed the customer to choose their desired fashion product and order instantly. The event ended with a surprising raffle draw, where the participants won Huawei nova 2i, Fitbit fitness trackers, perfume world gifts, NOVO AIR tickets and so on. The valued partnersof the event were NOVOAIR, Shaver Shop, ABC Radio, ICE Today, RTV, Huawei. ‘TRESemmé Presents Daraz Fashion Week 2017’ will continue till 26th October and up to 75% discounts will be available on trendy fashion products at daraz.com.bd. Customers can avail extra 20% cashback by paying through bKash.
Syed Mostahidal Hoq, Managing Director of Daraz Bangladesh Ltd. said on the occasion- “We organized this event to facilitate people from every corner of the country to purchase these branded designer fashion wares and get them delivered to their doorsteps. Currently we have 26 offices all over Bangladesh to serve the customers better. We are the first e-commerce platform to have such a strong logistic network in Bangladesh. Also, we have more than 75 thousand fashion products at daraz.com.bd.”
Daraz is the leading e-commerce platform in Pakistan, Bangladesh and Myanmar. The company started in Pakistan in 2012 as an online fashion business, but since then has expanded its business model to a general marketplace for quality brands within electronics like TVs, home appliances, fashion for men, women fashion, beauty & health and many other categories. Daraz is owned by CDC Group – the UK Government’s Development Finance Institution (DFI) focused on supporting and developing businesses in Africa and South Asia – as well as the Asia Pacific Internet Group (APACIG), which supports some of the leading Internet companies in the region. Founded by Rocket Internet in 2014, APACIG’s mission is to promote innovation and entrepreneurship throughout Asia and the Pacific and to support the development of a vibrant online culture.